Ethical beauty movement is drawing in China and South Korean labels — where ‘made for everyone’ now means halal, clean, and culturally fluent.

Fragrance goes experiential: immersive pop-ups and sensory boutiques turn fragrance into emotion, culture, and unforgettable social storytelling.

From Safaricore to Goblincore, China’s Gen Z turned Xiaohongshu into a cultural moodboard where fashion collectives categorize popular styles.

Korean ‘quiet luxury’ labels and Indonesian niche brands offer identity and innovation at prices European rivals struggle to match.

Group luxury buying craze leaves houses like Tiffany and Van Cleef & Arpels scrambling to balance social media buzz with brand equity protection.

Factory owners in China are creating viral content claiming to produce for luxury houses, exposing the power of mass consumer disinformation and perceptions of Chinese manufacturing quality.