Ashley Dudarenok is a Chinese entrepreneur, author, and media personality, recognized by Thinkers50 as a “guru on fast‑evolving trends in China.” She is the founder of ChoZan, a China‑focused research and digital transformation consultancy.

Ashley and her team help multinationals learn from China through tailored China innovation tours, research, and boardroom briefings. She is a keynote speaker, author of three bestselling books, runs a popular newsletter, and shares her insights with a B2B community of over 500,000 China watchers across LinkedIn and YouTube. Her latest endeavor is The Hidden Switch, a show spotlighting billion‑dollar founders from emerging countries who are reshaping the world.