Marques like BMW, Ferrari, and Porsche are redefining their roles in a challenging market by blending engineering with art to engage younger, digitally savvy consumers.
Viral novelty designs, hundreds of millions of views on Xiaohongshu, and stellar cultural strategies, here’s how automotive brands are innovating social media marketing.
The country’s beauty sector is thriving offline, with brands targeting lower-tier cities and embracing hybrid retail to captivate diverse consumers.
Plummeting sales and failure of the Capri-Tapestry merger lifeline have left Michael Kors in a precarious position. Can the brand stage a comeback, or is it curtains?
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Bally showcases Fall/Winter collection in Beijing
Li Auto smashes delivery record with 51,000 cars in July
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