For Demna to rise, three forces had to converge: Zeitgeist-leading design, consumers ready to defy, and a channel to bypass gatekeepers.
From Kans to SK-II, beauty brands are leading — can luxury houses keep up with China’s new cultural engine?
German sportswear giants pivot back to performance running after losing ground to Hoka and On, while China supply chains face escalating duties.
With 3 billion-view series and a growing star system, micro-dramas offer luxury brands fresh narrative real estate.
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