With 3 billion-view series and a growing star system, micro-dramas offer luxury brands fresh narrative real estate.
In today’s luxury landscape, preserving the past is not enough. Brands must evolve, provoke, and create with bold, client-driven intent.
In 2025, Chinese beauty investors focus on rapid domestic growth and cultural relevance, while global giants prioritize scientific innovation, premium positioning, and long-term international scalability.
Washington pushes Asian and European partners toward agreements requiring 60% local content, threatening to isolate Chinese firms from trillion-dollar global supply chains by July 9.
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Kendall Jenner rocks Mo&Co’s Noir collection as new brand rep
Mac taps Jolin Tsai as global ambassador
F1’s Zhou Guanyu headlines Lululemon’s Shanghai fitness event
Hong Kong retail sales continue decline, dropping 9.7% in June
Hugo Boss misses Q2 expectations, struggles in China
Crocs posts 70% revenue surge in China
Canada Goose reports strong Apac growth, led by China
IWC Schaffhausen unveils exhibition at Chengdu IFS
Casetify unveils ‘Love Blossoms’ Qixi collection
South Korean online shoppers fuel 64.8% surge in Chinese imports
Bally showcases Fall/Winter collection in Beijing
Li Auto smashes delivery record with 51,000 cars in July
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