Hard Luxury | Jing Daily

Hard Luxury

The margin line is where brand equity stops being an opinion

Storytelling carries well over 90% of perceived value in a luxury purchase. The margin line is where that claim either shows up in cash or fails to.

September 21, 2026

Hard Luxury Strategy

Swiss watch exports grow for 4th month, overcoming US slump
Shipments rose 9.1% in August on Chinese and Japanese demand.
Bloomberg News
September 17, 2026
Hard Luxury News
How Jaeger-LeCoultre is winning more ‘wrist time’ for the Master Control Chronometre
Swiss watchmaker is using the Master Control Chronometre to pursue three things: more time on the wrist, more reasons to buy, and a longer-lasting relationship with consumers.
Emma Li
September 16, 2026
Hard Luxury News
Luxury watchmakers say Gen-Z buying trends call for bold changes
Executives in Geneva argue the industry has run out of road on price rises, with younger consumers favoring resale, Japanese rivals and cheap Chinese mechanicals.
Bloomberg News
September 6, 2026
Hard Luxury Consumer

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