To celebrate Qixi, it's a standard to release exclusives via WeChat Mini Program, here are different strategies that 7 luxury brands utilized to stand out. Read More

Burberry seems to be on the right track to having a business turnaround, but the question remains to be whether the current upward trend can be sustained. Read More

Famous in the West for her collaboration with MAC Cosmetics and for designing Rihanna’s 2015 Met Gala gown, Guo Pei is a household name in China. Read More

Chinese Gen Zers' attitude towards buying fake goods are more likely to be driven by morality rather than financial considerations. Read More

China’s A-list actress Yang Mi, who became the face of Versace, topped the popularity ranking of Chinese celebrities in June. Read More

Gucci is on track to become the largest luxury fashion brand in the world if its growth trajectory continues at its current pace. Read More

The threat to brands’ profits and reputations because of counterfeits on social shopping apps such as Little Red Book, WeChat, and Taobao is real. Read More

Chinese consumers need to cultivate an understanding of sustainable materials before brands can communicate their true differences to them. Read More

China's Shenzhen customs officials announced that they arrested a passenger for attempting to smuggle a Patek Philippe Minute Repeater watch into China. Read More

Video platforms such as Douyin are selling Taobao products, while WeChat and Little Red Book are getting into the mix by testing e-commerce functions. Read More