• App Watch: Alibaba’s Ruwo Courts Gen Zers in the Classroom

    Gen Z consumers are looking for more private, interest-based social media communities beyond WeChat. Could Ruwo offer new opportunities to luxury brands? Read More
  • Can Happiness Science Help Save the Mall Experience?

    One Chinese mega-mall turned to the hard science behind consumer 'happiness' to help boost their global business — and it seems to be working. Read More
  • Why Luxury-Mass Collaborations are Booming in China

    In China, the co-branding model will likely expand even further, pushing established luxury brands to consider similar luxury-mass collaborations. Read More
  • Singles’ Day Score Card on Tmall’s Luxury Pavilion

    Over 40 brands celebrated Singles' Day on Tmall with special offerings, such as dropping new products, release limited-editions and co-branded goods. Read More
  • Why Luxury’s Hidden Value Drivers Matter to Brands

    People want luxury products because they crave social status, right? Actually, there are other, hidden reasons that are just as important to consumers. Read More
  • Alibaba Singles’ Day 2019 Generates $38.4 Billion

    The event featured 200,000 participating brands, 1 million new product launches and 1.3 billion delivery orders. Read More
  • As Violence Increases in Hong Kong, How Worried Should Luxury Brands Be?

    With today’s “day of violence and anger” in Hong Kong, the six-month-long protests have seemingly taken a new and more serious turn. Read More
  • Why Brands Should Think Differently on Singles’ Day

    For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More
  • Are Chinese Consumers Moving from Spending to Saving?

    As China's economy slows, some thoughts on how luxury businesses that have become reliant on young Chinese consumers' spending can avoid getting hit hard. Read More
  • Livestream Goldmine: Kim Kardashian Meets Chinese Top Livestreamer Viya

    All 15,000 bottles of KKW perfume sold out within 10 minutes. But while livestreaming can offer brands sales and viewership, what’s the trade-off? Read More