Is China Ready for Farfetch’s Tmall Launch?
Following its Alibaba-Richemont deal, Farfetch has officially launched a Tmall store, providing 3,500 brands access to over 700 million Chinese consumers. Read More
3 Reasons ‘Purpose’ Is Today’s Hot New Marketing Trend
Luxury consumers expect their brands to take a position on social issues, and the ones that helped combat the COVID-19 pandemic are thriving. Read More
Luxury Is A New Game. These Are The New Rules
The pandemic has reshuffled the luxury industry's deck. But brands that hope the game will return to "normal” are in for a rude awakening. Read More
As Anti-Asian Attacks Hike, Here’s How Brands Can Help
With racist and violent attacks against Asian Americans on the rise, here are three organizations brands can back to show solidarity with the community. Read More
Is Hohhot Luxury’s Next Hotspot?
The hunt for China’s next luxury hotspot is on. Could it be the capital of Mongolia now that SKP is opening a flagship mall there? Read More
C-beauty Disruptor Florasis Taps Rising Boy Band TNT As New Ambassador
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Peacebird, Florasis, and Clarins. Read More
The Luxury Rebound — Brace, Brace, a New Era of Exuberance Has Started
The pandemic is far from over but luxury demand has already moved on to the next phase of growth, so expect to be surprised. Read More
What Margaret Zhang’s Vogue Hire Says About Fashion Media In China
Margaret Zhang will replace Angelica Cheung as the editor-in-chief of Vogue China. What does this move represent for the fashion industry? Read More
Mytheresa Rides a “Record High” of First-Time Buyers
Mytheresa’s net income more than doubled in Q2 thanks to 100,000 first-time buyers, bringing its active customers to over half a million. Read More
Why Isn’t Gucci’s Near-Flawless Content-Commerce Strategy More Successful?
Reviewing Gucci’s recent activities, it's clear that the brand is one of the best in marketing, begging the question: Why didn’t it do even better in 2020? Read More
Chinese Lingerie Brand Ubras Comes Undone
The Chinese underwear brand Ubras is currently embroiled in a controversy with stand-up comedian Li Dan over the objectification of women. Read More
Puma Sales Roar Back With China Growth
With China driving its Asia growth, Puma focused on strengthening regional relevance, from expanding celebrity partnerships to leveraging Singles’ Day. Read More
Burberry Wins London Fashion Week
London Fashion Week offered the weird and wonderful but in terms of engagement with Chinese fans, efforts were surprisingly limited. Read More
Why Hasn’t Luxury Taken A Stance Against Asian Hate?
The recent surge of hate crimes against Asians in America and abroad requires solutions. So far, most luxury brands have remained silent. Read More
Retail Hacks Luxury Stores Must Know For 2021
China will soon become the first country to sell most of its retail online. So what is the point of a physical store post-pandemic? Read More
