Brand cancellations in China can be a case of making a perceived slight at a time of heightened national sensitivity around a specific hot-button issue.
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Gen Z Tufting Craze Builds Momentum
The niche “tufting” trend has become one of China’s most popular indoor activities. But will the sensation stand the test of time or quickly fade out? Read More
Wrong Place, Wrong Time: Why Foreign Brands Can’t Prevent Controversy in China
Brand cancellations in China can be a case of making a perceived slight at a time of heightened national sensitivity around a specific hot-button issue. Read More
Key Takeaways From Jing Daily’s White Paper “The Future of Cross-Border E-Commerce in China”
Following a record year in 2020, consumers are making a significant percentage of their purchases via cross-border e-commerce. Read More
Danish Fashion Brand Closes All 1,300 Doors in China
Selected, a Danish unisex apparel brand, will shut all its brick-and-mortar stores in China by July. Where did it go wrong? Read More
Michael Kors x Ellesse Pop-Up Lands in Wuhan and Shenzhen
Amid the lockdowns, Michale Kors has managed to be present in China via a series of pop-ups in Wuhan and Shenzhen. Will fans turn out for its collaboration with Ellesse? Read More
What the Lockdown Means for China’s Travel Plans
Chinese tourists’ plans have changed since the pandemic. Jing Daily looks at what Dragon Trail Research’s latest report means for luxury. Read More
Should Luxury Reassess Its Relationship with Cryptocurrency?
Virtual currencies have been catching luxury fashion’s attention, but just how responsible is the implementation of crypto following the markets latest shake up? Read More
China Marketing Picks: Loewe’s 520 Brand Film, Seesaw’s Self-Collab, Calvin Klein’s Virtual Idols
A selection of recent China marketing efforts by LVMH-owned Spanish brand Loewe, specialty coffee pioneer Seesaw Coffee, and Calvin Klein. Read More
Luxury Watchmaker Chopard Accused of Copying Tiffany Ad
Chopard has been suspected of copying the interactive page design of a Tiffany WeChat campaign. Should brands worry about what’s in their backend? Read More
Is Boys’ Love Content Still a Promising Brand Opportunity in China?
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read More
Brandy Melville Size Discrimination Is a Big No-No in China
Brandy Melville, the Italian “one-size-fits-all” brand, has been called out by a local blogger for body shaming. Is the label on its way out of the mainland market? Read More
Luxury’s Carrier Bags Get Second Life on China’s Resale Platforms
Luxury shopping bags became a crucial symbol for citizens during lockdown. Now, they’re surfacing in the resale market. What’s behind China’s love of paper carriers? Read More
As Q1 Results Disappoint, Should Brands Look Beyond China?
From Tod’s to Tesla, many brands reported plummeting sales in the first quarter due to China’s lockdowns. Is this a lesson on overexposure? Read More
Luxury Brands Feel the Challenge to Master Web3
The challenge most brands face is not having clarity on what characteristics build competitive advantage in Web3 — and what it takes to win. Read More
What China’s “45-Degree Life” Trend Means for Luxury
China’s “45-Degree Life” movement shows how China’s youth are prioritizing wellness and balance over the grueling “996” work culture. Read More
