Liu Wen’s 2009 Victoria’s Secret debut signaled inclusion; today she and her peers draw billion-view Xiaohongshu followings that Hermès, Prada and Louis Vuitton compete to borrow.

As bite-sized series create a new path to purchase, the challenge for brands is earning a place in consumers’ entertainment time.

From Qeelin’s jewel-box-inspired packaging to Prada’s Go board and Miu Miu’s incense lantern, luxury brands are moving Mid-Autumn gifting beyond mooncakes.

Jimmy Choo’s creative director looks back on the past 30 years as she prepares to accept the Special Recognition Award.

With organic sales down 2.8% and a stake sale looming, the Milan group bets Prada-trained Dario Vitale can lift high-margin handbags and reboot its entry-level luxury line.

Chinese Gen Z are resurrecting the high-saturation Y2K pop culture aesthetic: the antidote to quiet luxury.

Increases plus rising bullion have opened room for independent labels from Singapore to Shenzhen.

Activewear label generated $1.5 million in one minute during pre-sale, capping months of groundwork across WeChat, Xiaohongshu and Shanghai community events.

More than a fad, Y3K and other cyber aesthetics are forcing brands to rethink the future of fashion, retail, and storytelling.