What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China?
Read More
Can China’s Olympics & Its Sponsors Defeat Omicron?
The Winter Olympic Games are scheduled to start next week. But for the host country China, each day seems to bring a new hurdle. Read More
How Canada Goose Honks About Its ‘Green’ Plans in China
By giving back to its community and others around the world, Canada Goose is creating a real story that carries an authentic message. Read More
Pomellato CEO Sabina Belli on China’s Gen Z Opportunity For Hard Luxury Brands
To learn a little more about how hard luxury brands are connecting with Gen Zers, Jing Daily chats with Sabina Belli, CEO of Italian jeweler Pomellato. Read More
How China’s New Lifestyle Trends Will Affect Luxury in 2022
What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Read More
The Year of the Tiger is the Year of Gucci
Most global fashion houses have failed at marketing Chinese zodiac symbols. So how did Gucci hit a homerun with its recent tiger campaign? Read More
Will Victoria’s Secret Outshine Competition in China Through New Partnership?
Victoria's Secret announced a partnership agreement with lingerie manufacturer Regina Miracle International. How will this benefit their China expansion? Read More
Why Chinese Men Want to Be Beautiful
The market for male skincare got overlooked for many years. But in 2021, young male beauty brands began booming in China. What changed? Read More
Will China’s Crackdown on Money Worship Affect Luxury?
The Cyberspace Administration of China has launched a month-long campaign to clean up China’s internet. Should luxury worry? Read More
The Web3 Playbook for Brands
Beyond the world of NFTs, Web3 will offer brands strategic opportunities to drive growth, increase revenue, and build greater brand awareness. Read More
Introducing Chinese Youth’s Latest Buzzword — Emo
China’s newest trending buzzword with young people is “Emo,” suggesting a growing struggle in their social and work lives. But can luxury brands help? Read More
Have Luxury Brands Gone Too Far With Their Recent Price Hikes?
Dior and Celine each announced recent price increases — one of several over the past year. But have these price hikes gone too far? Read More
What Are the Secrets to Selling Hard Luxury to Gen Z in China?
Traditionally, luxury brands counted on a majority buyer base of older, established, and affluent individuals and a minority of younger consumers using luxury goods as a means to communicate (or… Read More
3 Rules for Mastering the Metaverse
If you are still picking out avatars, your luxury brand probably isn’t ready for the metaverse. Make sure to master these three points entering it. Read More
Will China’s Attempts to Rein in Celebrity Culture Affect Global Luxury?
China has cracked down on the excesses and debauchery of celebrity culture. But will this clampdown affect luxury retailers’ bottom lines? Read More
You Can Now Mint an NFT With adidas & Prada
Adidas and Prada are joining forces on an NFT project, inviting fans to collaborate on a larger digital piece that celebrates community and sustainability. Read More
