Proya became the first Chinese beauty brand to surpass 10 billion RMB in annual revenue, but sustaining growth requires moving beyond viral hits to long-term brand and R&D strength.

From ambassador pivots to immersive retail and cultural tie-ins, Prada is doubling down on Chinese consumers — and it’s working.

Once a leader in performance and culture, Nike is now battling revenue drops, branding confusion, and fierce competitors from China to the US.

Luxury brands are trading tired romance tropes for authenticity, product storytelling, and broader love narratives to engage emotionally fatigued, skeptical consumers.

Italian marque faces uphill battle in China despite global growth and Lewis Hamilton signing, as the luxury automaker struggles with EV transition and local competition.

Cost-cutting measures and booming domestic sales fuel Geely’s profit surge, while the company restructures its premium EV brands and faces growing challenges in export markets.

With production of its innovative Land Aircraft Carrier scheduled for 2026, Xpeng Aeroht may tap public markets to fund its ambitions in the emerging eVTOL sector.

Hongqi, the 65-year-old marque that chauffeured generations of Chinese leaders, is abandoning gasoline engines to compete with BYD and Tesla in the world’s largest EV market.

U.S.-based netizens are flocking to the Chinese app en masse in preparation for TikTok’s closure.

Factory owners in China are creating viral content claiming to produce for luxury houses, exposing the power of mass consumer disinformation and perceptions of Chinese manufacturing quality.

As overweight population approaches 44%, local brands lead size-inclusive movement while global players adapt strategies.

The packing tape-look-alike bracelet was met with humor and criticism in China.