Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China.
Read More
Will Balenciaga Release Its Viral Trash Bag In China?
Balenciaga's $1,790 trash bag-inspired purse is turning heads worldwide. But will this absurd fashion piece drop in China's unforgiving market? Read More
How Fashion Brands Can Craft An Effective Glocalization Strategy
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Read More
Alibaba Answers China’s Growing Calls For Sustainability
Alibaba released a new rewards system to encourage consumers to reduce their carbon emissions. Will it be as sensational as Ant Forest? Read More
L’Oréal Shines In China As Hermès, Kering Keep Quiet On 2023 Outlooks
While luxury brand sales fell in the second quarter due to store closures, L’Oréal bucked the trend thanks to China’s voracious beauty appetite. Read More
Would Chinese Shoppers Buy A ‘Made In China’ Luxury Bag?
Chinese designers are pushing the frontiers of creativity with localized marketing strategies, leading to the creation of a “Made in China” luxury mark. Read More
Hainan Lockdowns Kill The Holiday Mood
A COVID-19 outbreak on Hainan has left 80,000 tourists stuck in lockdown. Will this put a dent in the economic potential of the duty-free island? Read More
How Chaumet Consolidates Brand Value Through New Paris Exhibition
Chaumet mounted a botany-themed exhibition in Paris and a satellite in Beijing. Jing Daily explores the vision behind the house’s artistic initiative. Read More
5 Tips For KOL Collaborations In China
Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue. Read More
Gen Z Keep Their Cool With China’s New Sunwear Trend
Demand for protection from heatwaves has given rise to the Gen-Z pursuit of all things sun-related. Jing Daily explores why this trend is a hit with youth. Read More
Metawashing: The Latest Buzzword Taking Over Web3
As fashion brands rush to enter the metaverse, it’s time to look beyond the hype and confront the environmental price of the industry’s buzzy drops. Read More
Why ByteDance’s Attempt To Mimic Xiaohongshu Failed Again
ByteDance’s app Kesong, which resembles Xiaohongshu, was removed from the app store just a few weeks after its release. Where did it go wrong? Read More
Prada Captures China’s Attention With Help From The Metaverse
To celebrate the release of its Fall 2022 collection in Beijing, Prada joined forces with Baidu’s XiRang to create an interactive livestream of the runway. Read More
China Recalibrated: Why Luxury Must Consider Changing Their Global Game
Daniel Langer argues that labels should consider expanding to regions like the Middle East and Africa to achieve a more balanced global revenue structure. Read More
When It Comes To Hard Luxury, China’s Digital Natives Want Real-Life Experiences
The common thread uniting hard luxury pop-ups is that their primary considerations are footfall and brand education rather than immediate sales. Read More
China’s Love Of Hanfu Is Here To Stay
Hanfu bas become much more than a niche Gen-Z interest. Its revival of subculture and tradition signals a paradigm shift in taste for young consumers. Read More
