Gen Z consumers are looking for more private, interest-based social media communities beyond WeChat. Could Ruwo offer new opportunities to luxury brands? Read More

One Chinese mega-mall turned to the hard science behind consumer 'happiness' to help boost their global business — and it seems to be working. Read More

In China, the co-branding model will likely expand even further, pushing established luxury brands to consider similar luxury-mass collaborations. Read More

Over 40 brands celebrated Singles' Day on Tmall with special offerings, such as dropping new products, release limited-editions and co-branded goods. Read More

People want luxury products because they crave social status, right? Actually, there are other, hidden reasons that are just as important to consumers. Read More

The event featured 200,000 participating brands, 1 million new product launches and 1.3 billion delivery orders. Read More

With today’s “day of violence and anger” in Hong Kong, the six-month-long protests have seemingly taken a new and more serious turn. Read More

For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More

As China's economy slows, some thoughts on how luxury businesses that have become reliant on young Chinese consumers' spending can avoid getting hit hard. Read More

All 15,000 bottles of KKW perfume sold out within 10 minutes. But while livestreaming can offer brands sales and viewership, what’s the trade-off? Read More