China’s e-commerce giant JD.com has ramped up its livestreaming efforts by opening a base in Shaanxi Province dedicated to the billion-dollar medium. Read More

How much Amer Sports and Arc’teryx will change under Chinese leadership? China is shifting from an important market to the most important market. Read More

Milan put on quality fashion shows during the pandemic, even though international attendee figures were down again, and most chose to watch online. Read More

US private equity firms Warburg Pincus and the Carlyle Group have each infused around $70 million into the Perfect Diary brand, what else could they offer? Read More

Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More

From viewership numbers for livestreaming sessions and followers number to sales numbers that result from a session, everything in livestreaming can be faked. Read More

Technology conglomerate Sina announced that it accepted a transaction to go private, getting ahead of President Trump's threat to delist all Chinese companies from the stock exchange. Read More

Brand marketers must continuously seek out new ways of resonating with consumers, ideally through media and distribution, rather than content. Read More

Through an innovative content commerce strategy, Max Mara is driving on-screen female empowerment, which is resonating with Chinese audiences. Read More

From the metropolis of Chongqing to the textile-producing city of Changshu, domestic fashion weeks have become growth platforms in post-COVID-19 China. Read More