Hundreds of Chinese fan clubs have pledged to rein in unruly behavior. How will this impact brands who bank on crazed consumer spending?
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Beijing Cracks Down on Fan Culture. Will Brands Pay the Price?
Hundreds of Chinese fan clubs have pledged to rein in unruly behavior. How will this impact brands who bank on crazed consumer spending? Read More
Bvlgari Taps Into China’s Thirst For Art
The Social Edition is our weekly series highlighting luxury initiatives in China’s social media landscape, including WeChat, Weibo, Tmall, Douyin, and beyond. Read More
Farfetch Sees A Sustained ‘Paradigm Shift’ To Online Luxury
Farfetch’s launch on Tmall’s Luxury Pavilion has been complementary and incremental to its own app, yielding accelerated profits in Q1 2020. Read More
What Dior’s “Nose” Knows About Premium Branded Content
While luxury brands have produced high-quality short films for many years, they are increasingly seeking to stand out by upgrading their content. Read More
Fly Like An Eagle: Can The US Luxury Rebound Last?
US growth points to the reality that the market is, like China's, still emerging for luxury. The question is: How sustainable will this be? Read More
CollaBrands: Sony and Discord Create a New Future for Social Media
One major consequence of the global pandemic has been the rapid digitalization of our everyday lives, from shopping to personal interactions. Read More
10 Truths Brands Should Know About Livestreaming in China
E-commerce livestreaming has evolved into a large part of China’s e-commerce sector. But what questions should brands ask before they start livestreaming? Read More
Prada Continues To Innovate “New Retail” In China
Prada unveiled its Outdoor Collection, a special ready-to-wear selection inspired by a range of outdoor environments, in Shanghai on May 14. Read More
Rimowa Unpacks More Offline Retail In China
Luxury suitcase maker Rimowa has opened a new store in Beijing Sanlitun as part of its retail expansion and store experience strategy in Asia. Read More
5 Ways Luxury Brands Can Win Over The FOMO Generation
The need to follow trends is not new, but FOMO stirs strong emotions that allow luxury brands to tap into always-connected Gen Zers. Read More
Are China’s “Little Fresh Meat” Idols Losing Their Luster?
Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing? Read More
Does China’s Graying Population Hide A Silver Lining For Brands?
China’s latest census reveals a population growth rate nearing zero and a shrinking workforce. How will this impact the future of global luxury? Read More
How To Win The Booming Lingerie Market In China
The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Read More
China Global Luxury Index Reaches Its Highest Level Ever
Not only have luxury companies rebounded from the pandemic, they now have surpassed their pre-pandemic highs. But who were April’s winners? Read More
Six Brand Collaborations Chinese Consumers Loved in April
Our picks for the most memorable initiatives in China’s active brand collaboration scene from April, including Sotheby's and Pomellato. Read More
