The drop, from 360 last year to 500 this year, is one of the biggest falls overall in the 2019 list, suggests a shift in Asian consumers’ sentiments. Read More

Here are five surprising findings from the Tencent x BCG 2019 Luxury Playbook that demonstrate the fast-changing nature of affluent Chinese consumers. Read More

Xiaohongshu has begun testing a new live streaming feature, becoming the latest platform to join the e-commerce live streaming trend. Read More

Luxury brands are leveraging on young Chinese's love for gaming and luxury shopping to enhance the overall brand experience. Read More

To connect with millennials, either in China or beyond, a brand audit is indispensable tool for any luxury brand working toward authenticity. Read More

Wardrobe sharing apps are the latest global hype. Despite a robust appetite for P2P apps, concern is growing over the long-term impact on the luxury market. Read More

The Chinese social commerce app Little Red Book is testing its live-streaming feature as a new way for users to create content. Read More

Chinese Gen Z shoppers are proud and empowered impulse buyers, and are a major part of the global youth delivering 130 percent of future market growth. Read More

Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More

With luxury hubs leveraging the social platforms to maximize their network, let us take a look at the three unconventional approaches undertaken by brands. Read More