Collaborated directly with WeChat for a month, this is the very first WeChat game in the luxury industry, according to Fendi. Read More

Nike immediately withdrew the products after its newest brand partner Undercover publicly supported Hong Kong's anti extradition bill movement. Read More

Jing Daily caught up with Filippo Ricci, creative director at Stefano Ricci to understand the brand's strategy in conquering the Chinese market. Read More

How is how WeChat is building up an entire ecosystem to empower luxury brands to conquer the era of social commerce in China. Read More

The luxury powerhouse Louis Vuitton has built up strategic WeChat Mini Programs to interact with the local consumers on a one-on-one basis. Read More

While Western-style consumerism interprets luxury consumption as a “way of life” in China, the love of luxury has a Confucian essence. Read More

Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More

For millennials and Gen Zers, whatever channels they choose, brands need to be able to tell their stories consistently and precisely across all channels. Read More

Alibaba, the Amazon of China, created the International Anti-Counterfeiting Coalition to fight against counterfeits. See how this alliance is playing off. Read More

The YSL beauty store in Guangzhou is a prime example of how high-end beauty technology can empower brands to interact with today's digital-savvy shoppers. Read More