Vogue China recently announced that it will exclusively represent virtual influencer Noonoouri in all matters related to Greater China. Read More

A recent report by QuestMobile indicates that the time spent on the WeChat App dropped by 8.6% between December 2018 and June 2019. Read More

For high-end luxury brands, exhibitions are a smart approach in China that blend an emotional experience while organically adding value to the brand. Read More

Due to recent protests and violent actions in Hong Kong, Chanel’s scheduled cruise show now faces uncertainty. Read More

For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More

What challenges does Cha Ling, a local Chinese beauty brand backed by LVMH, need to conquer in order to gain market share from international beauty brands? Read More

For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More

Given the continuing crisis in the Greater China market, the question for luxury brands is how to approach the this market over the rest of 2019 and 2020. Read More

Having a WeChat Official Account is a must-have for any brand in China and growing the comments section to interact with readers is a must. Here’s how: Read More

Will economic restrictions from the U.S.-China trade war lead to domestic Chinese luxury brands taking a larger share of the vast Chinese luxury market? Read More