The importance of sustainability in luxury has dramatically changed in just a few years. And the brands that innovate it will win the future.
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When China’s KOLs Become Brands
Many of China’s KOLs have massive channels to amplify their voices. Jing Daily analyzes how four livestreamers are extending their brand. Read More
Beijing Takes Another Swipe At Ant Financial
Chinese regulators hit Alibaba with a record $2.8 billion antitrust fine, and now, are calling for a major overhaul at Ant Financial. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Four
As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
Think Sustainability Doesn’t Matter? Think Again
The importance of sustainability in luxury has dramatically changed in just a few years. And the brands that innovate it will win the future. Read More
Luxury’s Go-to DJ Faces Backlash For Racist Post
Fashion’s favorite DJ, Michel Gaubert, has been caught up in a controversial post, which shows him wearing a paper “Asian face” mask. Read More
Omnichannel Marketing Drives Berluti’s Legacy Reinvigoration in China
Berluti has unveiled its first China art event — a masterful blend of digital and physical initiatives exploring the pandemic-related boundaries. Read More
How China’s Shein Conquered Global Social Media
As a direct-to-consumer (DTC) retailer of apparel, home goods, and just about everything else, Shein has doubled its sales for eight consecutive years. Read More
Farfetch Doubles Down On China’s Gen Z
Farfetch, the luxury e-commerce platform, launched “Trendy Season” in collaboration with Tmall Soho Live channel to tap Chinese Gen Z online shoppers. Read More
Why Chinese Consumers Buy Fake Luxury
Despite significant progress on the counterfeit front, it’s still easy for Chinese consumers to acquire any counterfeits they want. So what can brands do? Read More
Return of the Living Dead… Brands
The coronavirus pandemic has created a once-in-a-century opportunity for brand nostalgia. Read More
How StockX Stormed China’s Sneaker Market
Sneaker reseller StockX has jumped in valuation after its latest round of funding, thanks to strategic bets placed on Greater China. Read More
Does Luxury Need Daigous Post-Pandemic?
China’s $52-billion Daigou market has been hurt by COVID-19. But with new opportunities presenting themselves, can the industry create a brighter future? Read More
Will China’s Big Tech Crackdown Affect Luxury
Alibaba’s internet browser has been removed from various Chinese app stores, an escalation of the conflict between Big Tech and Beijing. Read More
How China is Changing the Definition of Luxury
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place in the industry. Read More
Will Versace’s China Offensive Pay Off?
Italian powerhouse Versace has stepped up its China offensive with two events at Shanghai Fashion Week. But will it win fans? Read More
