Consumer spending edges up to 3.8% while Beijing unveils a 300 billion RMB trade-in program, though analysts question if stimulus measures can sustain domestic consumption.

New research reveals that while the number of wealthy households in China is shrinking, the country’s ultra-rich are claiming a larger slice of the pie.

China’s digital innovation, sustainability values, and shifting consumer behaviors will not only shape local growth but also give global brands a competitive edge on the world stage.

Temple retreats, secret food festivals, and offline cultural moments are supplanting mass tourism, finds Trip.com survey.

China is shifting from fitness for thinness to strength and well-being — but is this progress, or just a rebranding of existing beauty standards?

Country’s ‘Year of Weight Management’ initiative is set to reshape fitness, AI health tech, and sportswear. Learn how brands can capitalize on China’s wellness shift.

Luxury beauty brands like SK-II, La Mer, and La Prairie are battling for China’s premium skincare market with high-tech formulations. Is the science worth the price?

Digital meditation platforms, premium wellness products, and spiritual tourism are reshaping consumer spending as young Chinese prioritize emotional well-being over traditional status symbols.

Can the luxury powerhouse that revolutionized handbags make the same impact in beauty? LVMH's latest venture brings high-end cosmetics to its crown jewel brand.

Action over activation: The most successful luxury brands in China are embedding women-centric initiatives into their year-round brand strategy, creating meaningful ecosystems rather than isolated marketing moments.

Opinion: Chinese luxury buyers are largely dissatisfied with the client experience. They demand more inspiration, personalization, and alignment with their values.

Changing values, digital behaviors, and lifestyle choices are creating new consumer tribes that will determine market winners in China.