• JD.com Cashes In On Livestreaming

    China’s e-commerce giant JD.com has ramped up its livestreaming efforts by opening a base in Shaanxi Province dedicated to the billion-dollar medium. Read More
  • Is Outdoor Brand Arc’teryx Quietly Pivoting to a “China First” Strategy?

    How much Amer Sports and Arc’teryx will change under Chinese leadership? China is shifting from an important market to the most important market. Read More
  • At Milan Fashion Week, Brands Double Down On China

    Milan put on quality fashion shows during the pandemic, even though international attendee figures were down again, and most chose to watch online. Read More
  • How New Investors Are Helping One Chinese C-Beauty Brand Get Its IPO

    US private equity firms Warburg Pincus and the Carlyle Group have each infused around $70 million into the Perfect Diary brand, what else could they offer? Read More
  • 5 Tips For Choosing The Best KOL Livestreamer

    Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More
  • Navigating Fake Livestream Traffic in China: A Guide For Brands

    From viewership numbers for livestreaming sessions and followers number to sales numbers that result from a session, everything in livestreaming can be faked. Read More
  • Sina Exits Wall Street. An Omen Of What’s To Come?

    Technology conglomerate Sina announced that it accepted a transaction to go private, getting ahead of President Trump's threat to delist all Chinese companies from the stock exchange. Read More
  • How Chinese Tech Builds Trust, Part IV: The Art of Brand Collaborations

    Brand marketers must continuously seek out new ways of resonating with consumers, ideally through media and distribution, rather than content. Read More
  • On-Screen and Off, Brand Endorsements Speak to China’s Empowered Women

    Through an innovative content commerce strategy, Max Mara is driving on-screen female empowerment, which is resonating with Chinese audiences. Read More
  • China’s Domestic Fashion Weeks Aim To Spur Economy

    From the metropolis of Chongqing to the textile-producing city of Changshu, domestic fashion weeks have become growth platforms in post-COVID-19 China. Read More