For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More

What challenges does Cha Ling, a local Chinese beauty brand backed by LVMH, need to conquer in order to gain market share from international beauty brands? Read More

For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More

Given the continuing crisis in the Greater China market, the question for luxury brands is how to approach the this market over the rest of 2019 and 2020. Read More

Having a WeChat Official Account is a must-have for any brand in China and growing the comments section to interact with readers is a must. Here’s how: Read More

Will economic restrictions from the U.S.-China trade war lead to domestic Chinese luxury brands taking a larger share of the vast Chinese luxury market? Read More

It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More

Rimowa created three shorts films to celebrate the company’s 120th anniversary, featuring LeBron James, Kim Jones, and Chinese concert pianist Yuja Wang. Read More

As more Chinese consumers embrace homegrown brands, it’s undoubtful that the apparel moguls will only accumulate more wealth. Read More

Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More