As multibrand retailers retreat from China, Sephora takes a different approach: shifting from a brand discoverer to a brand validator.

With solo living on the rise, Chinese consumers are increasingly seeking emotional companionship online, creating new opportunities for brands.

China's e-commerce leader integrates Taobao shopping into Qwen AI app to compete with ByteDance's Doubao in the race to monetize agentic artificial intelligence.

Alo battles brand dilution, Ikea pivots to urban formats, Mao Geping gains luxury gatekeepers, South Korea leverages soft power — each revealing different truths.

From EV dominance to brand exits and new demand engines, China’s market is entering a structural reset.

From Fendi’s Jingdezhen collab to Guizhou mask-making livestreams, brands chasing meaning are finally catching up with young consumers chasing soul.

Jing Masterminds: Scott Mescudi opens up about experimenting with new mediums as he enters the art world.

Why cultural specificity — not crossover polish — is driving the new wave of global music stardom.

Trending buzz phrases mark a generational pivot — less self-branding, more self-soothing.

Why community has become luxury’s most powerful asset — and why most brands are building it wrong.

Luxury brands are losing their soul, chasing high prices and social virality while neglecting the one asset that truly delivers value: the human touch.

Quiet exit from RTFKT marks a broader retreat from NFT hype — and a recalibration of how legacy brands approach digital culture after the Web3 boom.

As Aesop and Maison Francis Kurkdjian shut their China flagships, the fragrance market enters a new phase. Here’s how to stay relevant in 2025.

Celebrity beauty faces a reckoning as Rhode and Rare Beauty founders look for billion-dollar exits — hype-fueled growth meets investor scrutiny.

From ‘scene-based skincare’ to entertainment-led retail, China’s beauty landscape in 2025 is being propelled by science, functionality, and personalization — reshaping what consumers expect from brands.