How Mountaineering Became a New Fad for Chinese Moguls
Since the early 2000s, Chinese business moguls have succeeded in popularizing this exorbitantly expensive outdoor sport among the Chinese public. Read More
Dior Debuts Weibo Story, Holding Fast to Its Lead With Chinese Millennials
French fashion house Dior has become the first luxury label in China to use the Weibo Story, a social media feature popular with millennials. Read More
Don’t Believe the Hype: Why WeChat Is Not a Cure-All for Luxury Brands
Ogilvy & Mather's Jeremy Webb, who spoke at the China Chat Conference in Shanghai, explains why WeChat shouldn't be a brand's sole marketing tool. Read More
Here Are the Top Tactics Chinese Lingerie Start-Ups Use to Win Over Millennials
The most innovative Chinese lingerie brands on the market are making smart moves to adapt to newfangled millennial consumption habits. Read More
How China’s Luxury Travel Frenzy Is Threatening the Diamond Industry
Chinese luxury travel is the 'fastest-growing competitor' to the diamond industry, which needs to figure out how to use the travel boom to its advantage. Read More
The Highs and Lows of Working with a Hot Young KOL, Explained by Brian Buchwald
Looking to work with a hot young KOL? You might want to read this interview with Brian Buchwald, CEO of marketing agency Bomoda, first. Read More
LVMH Lawsuit Reveals Sophisticated Counterfeiting Tactics and Offers Brands Guidance
The latest complaint filed by LVMH reveals a sophisticated system of counterfeiting by its foes that requires a somewhat more nimble solution from brands. Read More
China’s Wealthy Are Spending a Quarter of Their Budget on Health and Athleisure
As the luxury market continues to embrace health trends and athleisure, luxury brands need to remain attuned to the demand or risk falling behind their competitors. Read More
Burberry Packs London Show with Chinese KOLs as It Continues Millennial Push
Chinese celebrities Kris Wu and Zhou Dongyu turned heads sitting in the front row of Burberry's London Fashion Show, signaling the brand's continued efforts to draw millennials. Read More
Chic Young Chinese Collector Michael Xufu Huang on the New Meaning of Luxury
To 23-year-old Chinese collector and curator Michael Xufu Huang, fashion and luxury are like art in that it's the experience and connection to the work or object that matter most. Read More
