Douyin is a crucial battleground for luxury brands trying to close the loop from buzz to sale. We break down the platform with case studies on brands like Loewe, Prada, Valentino and Burberry.

With TikTok now firmly entrenched in luxury’s marketing playbook, its Chinese counterpart, Douyin, is rising as one to watch. But brands should avoid a one-size-fits-all approach.

Beauty products sales are surging on Douyin, with Chinese brands in the lead.

The rise of the 'mixed-race' beauty trend in China, fueled by social media, reflects complex cultural influences and evolving beauty standards.

Delve into the demographics and psychographics of male beauty consumers on Douyin to understand how brands can thrive on this burgeoning social commerce platform.

Douyin is rapidly winning market share from rivals Taobao and Tmall. In the first three quarters of 2023, Douyin Beauty’s GMV climbed 44 percent YoY to $15.4 billion.