London-based journalist and brand consultant, Sadie explores how the luxury industry intersects with popular culture — whether in fashion, automotives, retail or travel. She has a masters in fashion journalism from Central Saint Martins, and has been published in prestigious titles such as British Vogue, South China Morning Post, The Face, Dazed, and i-D. Often spotting Gen Z fashion trends on Rednote or TikTok, and tracking disruptive marketing strategies, Sadie’s expertise has previously led her to consult for major brands such as LVMH and Penfolds. She runs the Collaborations and Cars and Culture newsletters for Jing Daily.