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Daniel Lee
Daniel Lee
Overview
  • Industry
    Fashion
  • Role
    Creative Director
  • Description

    One of the industry's most respected young designers, Daniel Lee was appointed as creative director of Burberry in 2022. He joins the British heritage brand after a successful run at Bottega Veneta, where he created iconic products and styles such as the Pouch bag and "Bottega Green."

Latest post

How Burberry is rebuilding its future around timeless British luxury

FashionStrategy
How Burberry is rebuilding its future around timeless British luxury
Timeline

2023 July

Burberry’s return to Britishness wins in China with sales up almost 50%
Burberry’s return to Britishness wins in China with sales up almost 50%

The brand’s heritage outerwear and handbags are back in style with Chinese consumers, with sales up 46% year over year. Looks like Burberry’s bet on Daniel Lee is paying off.

Julienna Law
Julienna Law
FashionFinance

September

Burberry Street, cult trendsetters, and A-listers galore: LFW enters a new era
Burberry Street, cult trendsetters, and A-listers galore: LFW enters a new era

Following recent years in its peers’ shadows, London Fashion Week was back in business for the Spring 2024 season of shows.

Sadie Bargeron
Sadie Bargeron
FashionFinance

 

From Chen Kun to Nuria Ma: Chinese KOLs shine at London Fashion Week Spring Summer 2024
From Chen Kun to Nuria Ma: Chinese KOLs shine at London Fashion Week Spring Summer 2024

This edition of ‘Jing Daily’s’ new KOL Tracker breaks down Chinese KOLs’ attendance at London Fashion Week. Was their presence enough to spark conversation in China?

Bethanie Ryder
Bethanie Ryder
FashionPeople

October

Time is running out: 'Made in Italy' needs a Gen Z revival
Time is running out: 'Made in Italy' needs a Gen Z revival

Luxury has long been synonymous with heritage. But for Gen Z, the allure of luxury lies more in the unique and personal experiences relevant in the now.

Daniel Langer
Daniel Langer
Hard LuxuryConsumer

 

What Q3 results reveal: Why some luxury brands are in crisis while others outperform
What Q3 results reveal: Why some luxury brands are in crisis while others outperform

While the more “quiet” luxury brands like Hermès and Brunello Cucinelli confirmed strong demand in Q3, other brands like Gucci disappointed.

Daniel Langer
Daniel Langer
Hard LuxuryFinance

November

Phoebe Philo unveils her new brand, but Chinese netizens unimpressed
Phoebe Philo unveils her new brand, but Chinese netizens unimpressed

After a six-year hiatus, Phoebe Philo has finally made her fashion comeback. But is the designer’s legendary stature enough to convince consumers to buy her brand?

Bethanie Ryder
Bethanie Ryder
FashionLaunches
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