The London-based footwear brand is set to open its first China boutique in Shanghai, with plans to launch one new store each year in the mainland market.
K11 Musea and K11 Art Mall saw retail sales growth during Golden Week, proving the strong appeal of merging culture with luxury shopping for Chinese consumers.
As the world’s second largest luxury market softens, watch brands are under pressure. Data-driven strategies and celebrity partnerships are vital for maintaining loyalty.
Decline in luxury sales in China masks a return to the pre-pandemic reality. Brands must rethink strategies and adapt to new expectations for sustained growth and relevance.
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