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Bjørn Gulden

Bjørn Gulden

Overview

  • Industry
    Sportswear
  • Role
    CEO
  • Description

    Bjørn Gulden became the CEO of Adidas in January 2023, after previously serving as the CEO of Puma. Gulden has almost 30 years of experience in the sporting goods and footwear industry, including seven years at Adidas in the 1990s.

Timeline

  2. April

  3. Puma’s Sales Leap in Q1 and So Does Confidence, Despite COVID-19

    Puma has now had two quarters of growth and its three core regions are fairly balanced by weight compared to this time last year.

    FashionFinance

  5. November

  6. Earnings: Ralph Lauren Charges Ahead While Canada Goose, Adidas Brace For China Setbacks

    While Ralph Lauren posts better-than-expected profits and maintains an optimistic outlook for the year, other fashion players are slashing their forecasts.

    FashionFinance

  8. April

  9. Adidas, Burberry Pull Out Stops To Move Past China Cotton Controversy

    One of the brands hit hardest by Xinjiang cotton debacle, Adidas is renewing its commitment to China. But will local consumers embrace it again?

    FashionStrategy
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