Viral internet-language is significantly changing the way brands approach their online marketing. What role do cultural nuances play in how these popular terms are received in China?
Resonance’s Radar Report envisions China’s luxury marketing future as a blend of digital innovation, experiential engagement, and cultural resonance.
As the sneaker industry finds itself at a crossroads, brands are investing heavily in emerging technologies to reignite the footwear spark. Is the risk paying off?
China’s auto tech innovation rivals that of historic marques, yet the country’s luxury car makers face huge barriers to the US and EU markets. Here’s what consumers are missing.
Daily news from our China desk
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Kendall Jenner rocks Mo&Co’s Noir collection as new brand rep
Mac taps Jolin Tsai as global ambassador
F1’s Zhou Guanyu headlines Lululemon’s Shanghai fitness event
Hong Kong retail sales continue decline, dropping 9.7% in June
Hugo Boss misses Q2 expectations, struggles in China
Crocs posts 70% revenue surge in China
Canada Goose reports strong Apac growth, led by China
IWC Schaffhausen unveils exhibition at Chengdu IFS
Casetify unveils ‘Love Blossoms’ Qixi collection
South Korean online shoppers fuel 64.8% surge in Chinese imports
Bally showcases Fall/Winter collection in Beijing
Li Auto smashes delivery record with 51,000 cars in July
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