The French luxury giant debuts on China’s premier lifestyle platform, abandoning its traditional digital caution for social commerce opportunities.
From livestream crashes to cultural backlash, 2025 has already delivered a wave of celebrity and brand missteps.
Travel influencers and fitness KOLs convert millions of followers into outdoor gear customers via short-video commerce.
Maria Grazia Chiuri’s exit from Dior sparks lively debate on Chinese social media — balancing praise for her commercial success with criticism and eager speculation about the brand’s next chapter.
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