The Middle East

The rise of Riyadh Fashion Week, the UAE’s growing influence as a luxury retail and tourism hub, Qatar’s expanding role in high-end commerce, and increased investment in cultural infrastructure are positioning Saudi Arabia, the UAE, and the broader Middle East and EMEA region as key players in the global luxury landscape. Gulf consumers are outspending their global peers, contributing to a surge in spending across major European luxury hubs. This shifting dynamic is prompting global brands to pay closer attention to the region’s growing cultural capital and strategic importance.