Over the first half of 2025, Japanese, Chinese, and South Korean fashion consumers have shown their diverse love for local players, ‘kawaii,’ and nostalgia.
Beauty giants are racing to embed generative AI across marketing, R&D, and retail, juggling innovation with regulation, IP risk, and ROI.
China’s new-era fashion players, Japanese legacy design, and South Korean elegance from Wooyoungmi, Songzio, and System.
Pitti Uomo 108 signals a menswear power shift, spotlighting rising Asian talent from Japan, Korea, and China while luxury brands pivot toward Southeast Asia’s growing influence.
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