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Is ‘Safaricore’ fall’s biggest Xiaohongshu trend?

From luxury powerhouses to domestic labels, fashion players across price points recognize ‘Safaricore's’ commercial potential in China's hybrid lifestyle market.

Sadie Bargeron
Sadie Bargeron
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FashionGuidesViral Fashion
Is ‘Safaricore’ fall’s biggest Xiaohongshu trend?
Intel Dispatch
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  • Kendall Jenner rocks Mo&Co’s Noir collection as new brand rep

  • Mac taps Jolin Tsai as global ambassador

  • F1’s Zhou Guanyu headlines Lululemon’s Shanghai fitness event

  • Hong Kong retail sales continue decline, dropping 9.7% in June

  • Hugo Boss misses Q2 expectations, struggles in China

  • Crocs posts 70% revenue surge in China

  • Canada Goose reports strong Apac growth, led by China

  • IWC Schaffhausen unveils exhibition at Chengdu IFS

  • Casetify unveils ‘Love Blossoms’ Qixi collection

  • South Korean online shoppers fuel 64.8% surge in Chinese imports

  • Bally showcases Fall/Winter collection in Beijing

  • Li Auto smashes delivery record with 51,000 cars in July

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