As Chinese consumers demand localized, innovative marketing, global beauty brands must adopt bold tactics or risk losing to local competitors.
Once a growth driver, China’s high-end beauty market is sharply slowing. Global brands are feeling the pressure as consumers seek more affordable and effective alternatives.
Explore key insights into China's evolving wellness landscape with ‘Jing Daily.’
The resurgence of ‘daigou’ shopping disrupts sales and brand equity of luxury brands like Louis Vuitton, Chanel, and Hermès, as small-scale operators exploit global price gaps, impacting China’s luxury market.
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