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Alexander McQueen
Alexander McQueen
Overview
  • Market entry
    2011
  • Stores in China
    12
  • Parent company
    Kering
Analysis
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Timeline

2024

Did creative director debuts at Chloé, McQueen charm Chinese consumers?
Did creative director debuts at Chloé, McQueen charm Chinese consumers?

At Paris Fashion Week FW24, all eyes were on Chemena Kamali debuting at Chloé and Sean McGirr at Alexander McQueen. Were their runways a hit?

March 2024 posts

 

K-pop, livestreams and luxury: dissecting Paris Fashion Week on Chinese social media
K-pop, livestreams and luxury: dissecting Paris Fashion Week on Chinese social media

Setting the benchmark for online visibility, Paris Fashion Week drove exposure across China’s social media for participating brands, with livestreaming, official hashtags, and celebrity attendance boosting engagement.

March 2024 posts

 

Alexander McQueen unveils CNY collection

 

McQueen drops China-exclusive Qixi collection

 

What fashion’s creative director reshuffle says about luxury today
What fashion’s creative director reshuffle says about luxury today

Chanel, Burberry, Tom Ford to Lanvin: from shock step-downs to new appointments and CEO replacements, luxury is trying to reach equilibrium. What’s fueling the industry's movement?

July 2024 posts

 

A love story in style: 2024’s Qixi fashion campaigns
A love story in style: 2024’s Qixi fashion campaigns

Louis Vuitton, Dior, Michael Kors, McQueen and other brands are unveiling innovative love-themed collections for this year's Qixi Festival.

August 2024 posts
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