Opinion: Instead of spending on costly high-budget content that falls flat, a single video from a trusted KOL can drive real engagement.
Luxury car brands are entering real estate to diversify revenue, deepen brand loyalty, and stay competitive amid economic uncertainty.
China’s anime, comics, and games subculture is now big business, with brands like Pop Mart riding a fandom wave driven by Gen Z and Alpha’s growing spending power.
Alongside returning K-pop acts and easing entertainment restrictions, West’s booking suggests China’s entertainment industry may be entering a new phase of selective international openness.
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