Humphrey Ho
Contributing writer

Humphrey Ho is the CEO of Helios & Partners, a capital enterprise focused on Consumer Ecosystem Investing — an approach that fuses equity, marketing, and operational transformation to accelerate brand growth. With over 20 years of global experience in equity management, entrepreneurship, and consumer marketing, Humphrey helps companies thrive at the intersection of strategy and storytelling.

Born in Toronto and now based in Los Angeles, Humphrey has built businesses across New York, Hong Kong, Shanghai, and beyond. He held leadership roles at Google, Wieden+Kennedy, and Leagas Delaney before launching an award-winning agency in 2017. Under his direction, the agency scaled across LATAM, APAC, and EMEA, fueling brand expansions and unlocking new markets.

Helios & Partners invests in brands poised for strategic breakout — either through capital or consulting — and partners deeply to build value. The firm’s core philosophy hinges on three types of arbitrage: market, knowledge, and operations.

Named to Forbes’ “Top 30 Under 30” in 2009, Humphrey believes success comes from challenging limits — geographic, cultural, and strategic. His motto, “Advance Beyond Ambition,” is rooted in a childhood fascination with Star Trek: do what hasn’t been done.