Launched in 2009, Jing Daily is the leading digital publication on luxury consumer trends in China. It is our mission to understand the forces shaping the future of the luxury industry by bringing our readers the latest news, analysis, features, and reports exploring developments in that landscape. We seek to understand how the definition of luxury, and by turn its consumption, is changing, how the digital landscape in China is developing, and how brands are adapting and taking advantage of those changes. Our readers are industry leaders seeking to understand China’s complex and rapidly evolving luxury industry.

    The Jing Group, which includes Jing Daily, China Film Insider, Jing Collabs & Drops, Jing Meta, Jing Finance, and Jing Culture, is one of the most trusted English-language sources of news and information about global trends in culture, technology, and the business of luxury and fashion, including Chinese culture and commerce, for institutions, companies and professionals worldwide. The Jing Group also encompasses the research divisions: Jing Intelligence and educational division Jing Academy, which bring together the expertise of a global team with decades of experience in the China market.