Clean Beauty

China’s clean beauty trend reflects a growing demand for skincare and cosmetics made with safe, transparent, and environmentally friendly ingredients. Consumers, particularly younger generations, prioritize products free from harmful chemicals, cruelty-free testing, and sustainable packaging. This movement aligns with global wellness trends and China's growing attention to sensitive skin.

Timeline

2025 May

Shiseido pulls Drunk Elephant from Japan

May 26, 2025

June

How to win over Japan’s beauty consumers

Clean beauty, subtle aesthetics and hyper-informed consumers shape Japan’s skincare ecosystem — but only brands with genuine narratives survive the scrutiny.

Ashley Ogawa Clarke

June 9, 2025

⁕

Beauty Strategy Clean Beauty

2024 October

Webinar recap: Key wellness trends shaping China's luxury market in 2024

Jing Daily delves into the latest trends driving China’s evolving wellness market, from holistic health to luxury integrations and generational shifts.

October 29, 2024

Lifestyle Consumer Clean Beauty