Chinese travelers are increasingly seeking adventure-led, experiential travel, from theme parks and study tours to African safaris.
Outbound travel market rebounds, fueled by digitally-savvy newcomers prioritizing value-conscious luxury experiences over traditional status symbols.
While most brands achieve limited engagement, Giada’s 350,000-play success reveals the winning formula: authentic storytelling, emotional resonance, and understanding China’s companion-style podcast ecosystem.
Constitutional upheaval gives way to renewed economic faith as Korean consumers embrace optimism, with confidence index jumping 6.9 points above the crucial 100 threshold.
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South Korean online shoppers fuel 64.8% surge in Chinese imports
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Li Auto smashes delivery record with 51,000 cars in July
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