China’s anime, comics, and games subculture is now big business, with brands like Pop Mart riding a fandom wave driven by Gen Z and Alpha’s growing spending power.
Chinese travelers are increasingly seeking adventure-led, experiential travel, from theme parks and study tours to African safaris.
Outbound travel market rebounds, fueled by digitally-savvy newcomers prioritizing value-conscious luxury experiences over traditional status symbols.
While most brands achieve limited engagement, Giada’s 350,000-play success reveals the winning formula: authentic storytelling, emotional resonance, and understanding China’s companion-style podcast ecosystem.
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