Consumer | Jing Daily

Consumer

From ‘guochao’ to ‘zìxìn’: China’s new era of cultural confidence

‘Guochao’ made Chinese brands fashionable; ‘zìxìn’ makes them foundational. Today’s consumers buy culture, heritage, and identity — not just style.

Ashley Dudarenok

11 hours ago

Lifestyle Consumer

From ‘guochao’ to ‘zìxìn’: China’s new era of cultural confidence

Where the 1% is going — and what follows
Golden visas, private cities, and wellness enclaves are replacing penthouses. This shift is changing where the rich settle — and how luxury brands must respond.
Carlota Rodben
1 day ago
Lifestyle Consumer
Faith meets formula: Halal beauty rises across Asia
Ethical beauty movement is drawing in China and South Korean labels — where ‘made for everyone’ now means halal, clean, and culturally fluent.
Yohana Belinda
2 days ago
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Beauty Consumer
China’s big stock boom is doing little to boost holiday spending
Despite Chinese equities achieving their longest winning streak since 2018, Golden Week retail sales grew at half the pace of May's holiday, revealing deep-seated consumer anxiety.
Bloomberg News
October 8, 2025
Macro Consumer Chinese Festivals/Holidays

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