The Cyberspace Administration of China has launched a month-long campaign to clean up China’s internet. Should luxury worry?

The Bytedance platform has banned almost 4,000 users for showing off their wealth, signaling increasing content restrictions on China’s internet companies.

Little Red Book has rolled out new guidelines banning ostentatious displays of wealth and requiring disclosure of sponsored content.

President Xi Jinping is pushing “common prosperity” to help support China’s middle class. But can this agenda benefit luxury in the long term?

In August, the Jing Daily Index hit a new low as investors drove the share prices of the world’s largest luxury companies downwards.

While many Chinese KOLs are resisting the urge to show off, others are evading censors by shoehorning luxury items into seemingly unassuming content.