Platform’s explosive growth prioritized profits over protection, allowing counterfeit beauty networks to flourish and undermine legitimate Chinese cosmetics brands.
Beauty giants are racing to embed generative AI across marketing, R&D, and retail, juggling innovation with regulation, IP risk, and ROI.
China’s 618 retail festival saw beauty sales jump 63.4% YoY to $80B, led by skincare. But global brands still dominated the top rankings across major platforms.
From refills and green formulas to Gen Z campaigns and industry partnerships, L’Oréal is extending the transformative power of beauty to the planet — one carousel at a time.
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