With skincare penetration at just 12% to 14% compared to 35% globally, MENA represents untapped potential for brands that understand the region’s unique challenges.
Livestream mayhem: Charlotte Tilbury’s Douyin livestream with singer-actor Cai Xukun was twice suspended mid-show, but still sparked viral buzz and achieved stellar sales.
One year in China, Fenty Beauty has revolutionized industry norms by empowering a mindset over a look, connecting with Chinese consumers who are taking a renewed look at beauty standards.
Global beauty firms face painful restructuring as China’s once-booming travel retail market loses its shine, prompting brands like L’Oréal, Shiseido to shift from discounting to experiential luxury.
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