Puig posts solid H1 gains as APAC jumps 16.5% — but with just 10% of total sales and signs of market softening, can growth last?
Despite record-breaking 618 sales, China’s cosmetics retail sector dipped 2.3% in June, suggesting early promotions may be cannibalizing monthly growth.
Chinese platforms and brands are capturing Southeast Asian Gen Z through cultural fluency, price accessibility, and AI-powered personalization strategies.
Chinese beauty brands like Perfect Diary, Flower Knows, and Judydoll are conquering global markets with bold storytelling, innovation, and localization — but can they turn virality into lasting success?
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