Beauty | Jing Daily

Beauty

Can K-beauty retailers crack China a second time?

As established K-beauty brands retreat, Olive Young and Musinsa are testing whether platforms, local partnerships and content-led discovery can reopen the Chinese market.

Lisa Nan

July 29, 2026

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Beauty Strategy

Can K-beauty retailers crack China a second time?

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Can K-beauty retailers crack China a second time?

Sephora Accelerate 2026 incubator bets on scalp care, sweat and scent

China beauty’s record June sales mask a wider shakeout

China’s home fragrance boom still lacks a habit

As AI stars begin to drive demand, how can brands capitalize on virtual influence?

Prada’s Q2 growth beats, but Miu Miu cools

Bai Jingting turns box-office hit into fashion brand momentum

North West, cyber goths, and Gen Alpha

Adidas profit misses on jump in World Cup marketing spend

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Can K-beauty retailers crack China a second time?

Sephora Accelerate 2026 incubator bets on scalp care, sweat and scent

China beauty’s record June sales mask a wider shakeout

China’s home fragrance boom still lacks a habit

As AI stars begin to drive demand, how can brands capitalize on virtual influence?

Prada’s Q2 growth beats, but Miu Miu cools

Bai Jingting turns box-office hit into fashion brand momentum

North West, cyber goths, and Gen Alpha

Adidas profit misses on jump in World Cup marketing spend