After being leapfrogged in August, Chinese beauty brands have regained the lead over global competitors by investing in digital engagement and high-profile collaborations.
A recent survey reveals that affluent consumers, particularly in China, are driving important global beauty trends.
Crafting sensory masterpieces, Diptyque taps into Chinese consumers’ desire for narrative-driven scents.
From at home devices to salon injectables, skincare now meeting social commerce - Chinese and East Asian beauty consumers are now turning to tech.
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