The country’s beauty sector is thriving offline, with brands targeting lower-tier cities and embracing hybrid retail to captivate diverse consumers.
Nivea returns to the China International Import Expo with a fresh brand vision and commitment to social causes.
Tmall dominated, driving record beauty sales via its 88VIP program and livestreaming strategies.
As Chinese consumers demand localized, innovative marketing, global beauty brands must adopt bold tactics or risk losing to local competitors.
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