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Why Eileen Gu and Su Yiming remain China’s most valuable winter faces

Beyond podiums, Milan showed how Eileen Gu and Su Yiming still shape China’s winter sports imagination and brand relevance.

Why Eileen Gu and Su Yiming remain China’s most valuable winter faces
Snowboarder Su Yiming delivers China’s first gold medal of the Milan Cortina Winter Olympics. Image: Weibo/Su Yiming

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