A new survey suggests Chinese tourists are cutting back on luxury purchases abroad, signaling a shift from their traditionally high overseas spending.
China’s visa-free entry for South Koreans sparks hope for renewed travel and cultural exchanges, including K-pop events, amid ongoing geopolitical tensions.
Young Chinese travelers are increasingly opting for nature-focused experiences, creating opportunities for eco-tourism and experiential travel industries.
From brand collaboration to authenticity and niche opportunities, here’s how the travel industry is courting Gen Z.
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