China's interest in winter sports has grown steadily since the 2022 Winter Olympics in Beijing, with the government actively promoting participation as part of its national agenda. Skiing is the most popular winter sport in China, with the market valued at $8.1 billion in 2023. This has led to a rise in winter sports tourism, with ski resorts in regions like Heilongjiang, Jilin, and Inner Mongolia attracting both domestic and international visitors.
2024
Davos: From global elite hub to rising ski destination for China
With all eyes here during the annual World Economic Forum summit, Davos is also nurturing its potential as a winter sports destination for China’s jet set.
2023
The great outdoors: China's appetite for adventure sports booms
China's rapidly expanding outdoor sports sector presents a promising opportunity for international athletic brands to gain market share.
Arc'teryx unveils touring film exhibition in China to publicize new brand campaign
The Canadian outdoor apparel company is consolidating its brand culture rooted in the mountains as it engages local communities.
Descente unveils partnership with China national winter sports teams
The high-end ski brand owned by Anta Group aims to attract a broader range of winter sports enthusiasts as peak snow season arrives.
The North Face’s Shanghai takeover with snow, skateboarding, street culture
The North Face set up a gigantic ski slope covered with artificial snow outside of its Summit Club House located in Shanghai Zhangyuan.
How Arc’teryx leads ski apparel market in China
Arc'teryx launched a captivating branded documentary titled “The Taoism of Ski Mountaineering” in celebration of the arrival of China’s peak ski season.
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