Luxury brand ambassadors from Blackpink and Seventeen’s S.Coups showcased K-pop’s growing fashion influence at the ‘Superfine: Tailoring Black Style’ Met Gala.
From runway shows to designer creative directors, high-street retailers are borrowing strategies from the luxury playbook to remain relevant.
From China boosting financial performance, to Asian designers leading viral trends, APAC’s influence on luxury is evident for Q1 2025.
The brand’s ‘Hotel Stories’ campaign in Hangzhou combines local culture, travel aesthetics, and fashion storytelling to resonate with China’s experience-hungry luxury shoppers.
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