While Adidas rides high on retro Sambas and Nike rebounds under Elliott Hill, Puma struggles with failed Speedcat launches and shrinking retail presence.
Cult British label launches in Mainland China through select retailers, entering a market where The Row, Toteme, and other minimalist brands have aggressively expanded during its absence.
For fashion labels, the sequel offers more than nostalgia — it’s a chance to embed cultural meaning and claim new relevance.
French luxury house’s exclusive Birkin bag strategy insulates company from sector-wide decline as rivals like LVMH report falling sales and market value drops.
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