Puma forecasts another year of losses, scraps dividend
CEO Arthur Hoeld is pushing through a painful reset — slashing jobs, liquidating unsold stock.
With Anta Sports poised to become its largest shareholder, Puma is gambling on a major reset to eventually challenge Nike and Adidas. Image: Puma
With Anta Sports poised to become its largest shareholder, Puma is gambling on a major reset to eventually challenge Nike and Adidas. Image: Puma