Luxury brands are trading tired romance tropes for authenticity, product storytelling, and broader love narratives to engage emotionally fatigued, skeptical consumers.
Swiss brand accelerates its China rollout, aiming to ride the country's running boom with 100 stores by 2026.
Italian maison’s poetry pop-up with Yu Xiuhua is a poetic pivot in luxury’s ongoing quest for emotional relevance in China.
Amid a broader slowdown in the luxury market, how has Ralph Lauren managed to achieve strong growth by deepening its presence in China?
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