Global brands navigate tradition and innovation for Year of the Snake, creating campaigns that honor Chinese heritage while pushing creative boundaries.
WeChat’s new feature streamlines social commerce, empowering brands to tap into China’s booming gifting economy.
Early activations show luxury labels’ growing focus on cultural authenticity, localization.
Here’s a list of the top campaigns that won consumers’ hearts.
Unlock access to our Intel Dispatch
Kendall Jenner rocks Mo&Co’s Noir collection as new brand rep
Mac taps Jolin Tsai as global ambassador
F1’s Zhou Guanyu headlines Lululemon’s Shanghai fitness event
Hong Kong retail sales continue decline, dropping 9.7% in June
Hugo Boss misses Q2 expectations, struggles in China
Crocs posts 70% revenue surge in China
Canada Goose reports strong Apac growth, led by China
IWC Schaffhausen unveils exhibition at Chengdu IFS
Casetify unveils ‘Love Blossoms’ Qixi collection
South Korean online shoppers fuel 64.8% surge in Chinese imports
Bally showcases Fall/Winter collection in Beijing
Li Auto smashes delivery record with 51,000 cars in July
Get more news based on your interests
