Chinese labels are setting up physical retail locations in major cities, challenging Western competitors like Zara, H&M, and Polène.
French maison’s Fall 2025 show was a luxury lesson in K-pop marketing and reinterpreting best-selling classics to drive sales.
China’s eyes are on brand collaborations from Coperni, Valentino, and Balenciaga.
Valentino unveiled a luxurious cultural campaign along Shanghai’s iconic Suzhou Creek for International Women’s Day 2025. With its deep understanding of ‘her power,’ the Italian fashion house spearheaded a new wave in China’s luxury landscape, weaving the evolving female identity into its aesthetic journey.
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