Launches | Jing Daily

Launches

Luxury brands turn to Milan Design Week for high-net-worth clients

From Prada to Louis Vuitton, maisons move beyond product to claim taste, space, and cultural relevance for global — and Chinese — elites.

18 hours ago

Lifestyle Launches

Luxury brands turn to Milan Design Week for high-net-worth clients

Zhao Jinmai brings Miu Miu’s iconic bags to life, deepening the brand’s ‘emotional moat’
Italian maison reunites with actress for its latest campaign, blending star power with lasting brand resonance.
Emma Li
April 8, 2026
Fashion Launches
Margiela’s Shanghai show marks a new phase of China growth
The OTB-owned label staged its first seasonal show outside Europe at a Shanghai shipyard, combining ready-to-wear and Artisanal couture on one runway for the first time.
Emma Li
April 2, 2026
Fashion Launches
Why Balenciaga sticks to a human-centered approach in an AI-driven world
At the maison’s Winter 26 show, Pierpaolo Piccioli crafted a cinematic chiaroscuro, leading the audience to the threshold of light and dark, using garments as a vessel to seek illumination.
Emma Li
March 10, 2026
Fashion Launches Fashion Weeks

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