Artificial intelligence cemented itself in a number of luxury brand playbooks this year. But who deployed the tech the best?
Louis Vuitton launches new game on Discord, and Guerlain drops new experience in The Sandbox.
Breitling bets on China-exclusive Brompton bike partnership to engage affluent urban cyclists seeking sustainable luxury experiences.
Osmo debuts AI-enabled scent authenticator, Jacquemus turns to digital for holiday campaign, and Cartier's AI-fueled Shanghai exhibition
Get more news based on your interests
