Skip to content
ProfilesBrandsTrendsReports中文FollowingIntel

LoginSubscribe to Pro
Lying Flat

"Lying flat," or 躺平 (Tángpíng) in Chinese, emerged as a notable cultural phenomenon in 2021, symbolizing a rejection of societal pressures to overwork and overachieve. It encapsulates a personal stance against the relentless demands of modern life, particularly epitomized by the 996 working hour system in China. Choosing to "lie flat" signifies adopting a more passive, low-desire attitude towards life. It represents a conscious decision to prioritize personal well-being and contentment over the competitive rat race.

Timeline

2023 March

Young Chinese seeking ‘slow lifestyles’ abroad
Young Chinese seeking ‘slow lifestyles’ abroad

After "lying flat" and "letting it rot," young Chinese around the world are turning to digital nomadism as a lifestyle choice.

Crystal Tai
Crystal Tai
⁕
LifestyleConsumerLying Flat

August

Why China’s youth are over the rat race
Why China’s youth are over the rat race

Chinese youth are tired of hustle culture and are not afraid to show it. Here are five trends to better understand what’s irking this generation.

Julienna Law
Julienna Law
⁕
MacroConsumerLying Flat

October

The new lying flat? China’s Gen Z embraces ‘exquisite poverty’
The new lying flat? China’s Gen Z embraces ‘exquisite poverty’

Amid China's economic slowdown, Gen Z embraces "exquisite poverty," balancing luxury and thrift. OEM shopping and group buying underscore this shift.

Tanya Van Gastel
⁕
LifestyleConsumerLying Flat

2022 March

China’s 'Lying Flat' Trend Meets its New Champion: The Free Idler
China’s 'Lying Flat' Trend Meets its New Champion: The Free Idler

If 2021 was the year of “lying flat” in China, it appears that 2022 could become the year of the “Free Idler" if domestic brands have their say. 

Avery Booker
Avery Booker
⁕
FashionConsumerLying Flat

October

Move Over Lying Flat, Let It Rot Is Here
Move Over Lying Flat, Let It Rot Is Here

Brands need to update their vocabulary. “Let it rot” is the latest buzzword in China, another sign that Gen Z is disillusioned with their lives.

Lisa Nan
Lisa Nan
LifestyleConsumerLying Flat

2021 September

What China’s changing ‘996’ culture means for luxury
What China’s changing ‘996’ culture means for luxury

Although China has outlawed excessive overtime, burnout culture continues to prevail. As more youth “lie flat” in protest, how should luxury brands respond?

Julienna Law
Julienna Law
TechnologyConsumerLying Flat
Upgrade to Pro to view the full timeline.
Subscribe to Pro for data-driven market tracking.

Upgrade to Pro

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login