This trend is increasingly noticeable in China, where there is a growing interest in men’s fine jewelry and fewer limits on gender when it comes to clothing. This shift is influenced by prominent celebrities and Key Opinion Leaders (KOLs) who regularly showcase traditionally feminine adornments.
2021
The ‘He Economy’ Is Luxury’s Next Big Thing
China’s male luxury consumer market is changing, but it’s also becoming more nuanced. Jing Daily looks at some ways to decode this booming category.
China Puts A Ring On Him
Traditional masculine jewelry implies gothic rings or rapper-inspired chains, but for China's cohort of Gen-Z, those style conventions aren’t enough.
Forget Gender-Neutral Fashion. Chinese Men Want Women’s Clothes
Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity?
2020
The Importance of China’s Gen Z Men in Pearl Earrings
Sporting feminine-looking jewelry has become more than a passing trend for Chinese Gen Z men, who are mirroring “Fresh Young Meat” oppulent fashion styles.
2019
The Commercial Opportunity of Gender Fluidity
There's a growing desire among brands and consumers for products that aren't just for men or women -- it's a way to break traditional gender roles in China.
2017
Decoding Chinese Millennials: Navigating Gender Roles
Blurred gender play is not a new phenomenon in China, it has become the norm rather than exceptions in the society today.
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