Thanks to China’s reopening, Paris’ Fall 2023 schedule is bursting with guest appearances, innovative new-era designers, and widespread optimism among brands and consumers.

This week in local brand collabs: Chinese hotel Songtsam launches hype-worthy merch, Maison Margiela’s diffusion line joins hands with Chen Peng, and Robert Wun’s Staccato heels hit shelves.

Chinese collaborations came in droves in Q1 2023, from McDonald’s and Clot, to Dingyun Zhang x Marni. What can brands learn from these co-branded releases?

Chinese shoppers are slated to help luxury sales rebound. But for luxury players like Mytheresa, connecting with those consumers also means investing in local talent.

One artist-brand crossover, culinary fashion, and Ganni's first jewelry collaboration: this week's varied highlights.

This week’s Chinese brand collaborations spotlight how companies can enter new product categories and produce collectors’ items with the help of partners.