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Haircare has emerged as one of China’s most resilient beauty categories, maintaining growth even as other segments face pressure. Rising awareness of scalp health, premium positioning, and multi-step routines are driving demand, while younger consumers and male shoppers are expanding the customer base.
Our latest report, Haircare: China’s Next Beauty Boom examines how these shifts are reshaping the market. From the rise of science-backed products to intensified competition between local and global players, the report outlines where opportunities lie and how brands can respond.
This report equips brand leaders, strategists, and industry professionals with the data and insights needed to compete in one of China’s fastest-evolving beauty sectors.
What you’ll learn:
- The factors behind China’s haircare market projection of 82.8 billion RMB ($11.6 billion) by 2027
- The drivers shaping future category growth and long-term market potential
- How new consumer groups, from Gen Z women to men, are reshaping demand
- The role of premiumization and efficacy-led positioning in shifting consumer expectationsInnovation trends transforming product formats and routines
- Lessons from Furterer’s China strategy and recent M&A activity
- Competitive dynamics between domestic challengers and international incumbents
- Strategic priorities for beauty brands seeking long-term relevance in China
Download the full report for a clear view of how haircare is becoming China’s next beauty growth engine.
