Takeaways from Jing Daily’s latest report, Diamonds Reimagined: How China’s New Generation Redefines Luxury Through Self-Fulfillment.

China’s Gen Z, characterized by its unique preferences and behaviors, is redefining how diamonds are perceived and purchased.

As the perception of diamonds evolves from occasional wear to everyday luxury, De Beers is tapping into their broader appeal.

Facing a plummeting marriage rate and and an economic slowdown, China’s affordable diamond ring brands, including I Do, are weathering difficult times.

A diamond isn’t forever. In China, domestic lab-grown diamond brands are providing alternatives to match Gen Z’s expectations for value and ethics.

As consumers look for environmentally-friendly substitutes in luxury, never say never; lab-grown diamonds should not be dismissed too quickly.