Chinese Festivals/Holidays

Chinese shopping festivals and holidays fuse tradition with e-commerce, driving massive spending through discounts, interactive campaigns, and cultural promotions. Events like Singles’ Day and Lunar New Year push brands to innovate with livestreaming, gamified deals, and exclusive collaborations.

Timeline

2024 February

How China’s Gen Z is doing CNY differently

Young cohort’s new spin on Chinese New Year involves a dragon frenzy, personalized gifts, and travel escapades, plus balancing tradition with financial prudence.

Tanya Van Gastel

February 15, 2024

Retail Strategy Chinese Festivals/Holidays

June

Nike launches CNY campaign

June 24, 2024

July

Are Asian beauty brands outshining global giants during Qixi fatigue?

As international beauty brands lose their grip on Qixi, Asian labels are seizing the opportunity with culturally infused, unique offerings that resonate deeply with locals.

Lisa Nan

July 23, 2024

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Beauty Launches Chinese Festivals/Holidays

Tiffany unlocks new dimensions of love for Qixi

Tiffany goes all in for Qixi Festival with a new global model launch, local short film series, livestream and WeChat AR experience imbued with symbolism.

Amy Fabris-Shi

July 31, 2024

Hard Luxury Launches Chinese Festivals/Holidays

August

How Qixi fuels China’s $191B gift market

China’s gift economy is projected to reach $225.7 billion by 2027, driven by Qixi Festival and Valentine’s Day. But what gifts are favored by consumers?

Lisa Nan

August 13, 2024

Fashion Strategy Chinese Festivals/Holidays