Experiential Retail

As Chinese consumers seek immersive and interactive shopping experiences, brands are experimenting with experiential stores, pop-up shops, luxury resort takeovers, and virtual reality (VR) experiences to engage customers and drive foot traffic. These experiences are also good for driving brand awareness as Chinese youth like to "check in" (打卡) at popular viral locations to post on social media.

Timeline

2025 March

How ultra-luxury brands are charming the 1%

Ultra-luxury brands, such as Grace Chen and Stefano Ricci, are bucking the industry downturn by charming HNWI customers.

Bethanie Ryder

March 7, 2025

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Fashion Strategy Experiential Retail

China’s rich say bon voyage to traditional luxury: Survey

Forget Rolexes — China’s elite want culture-rich escapes. Hurun’s data signals a deeper shift in how luxury is valued.

Steve Price

March 29, 2025

Travel Consumer Experiential Retail

April

Why Penhaligon’s chose Shanghai for its first-ever exhibition

The British perfume house debuts its first global exhibition in Shanghai, turning fragrance into multisensory storytelling — sparking online buzz and creating a roadmap in the process.

Lisa Nan

April 3, 2025

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Beauty Launches Experiential Retail

What happens when Bottega Veneta speaks in verse?

Italian maison’s poetry pop-up with Yu Xiuhua is a poetic pivot in luxury’s ongoing quest for emotional relevance in China.

Lisa Nan

April 23, 2025

Fashion Launches Experiential Retail

China travel retail woes trigger reset: L’Oréal cuts, Shiseido merges

Global beauty firms face painful restructuring as China’s once-booming travel retail market loses its shine, prompting brands like L’Oréal, Shiseido to shift from discounting to experiential luxury.

Lisa Nan

April 30, 2025

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Beauty Strategy Experiential Retail