Brands like Songmont, Moynat, and Coach are winning young people over through online communities, content marketing, and empowering values.

Experience-first travelers are transforming beauty travel retail from discount-driven counters into immersive stages, reshaping global competition.

As Vinted’s ‘Too Many’ film resurfaces on Xiaohongshu, young consumers discuss overconsumption, sustainability, and what value means.

CEO Luca de Meo’s CIIE debut launched cross-border designer residencies, green partnerships, and immersive brand experiences.

Maison turns its ambassador’s creative vision into a viral, shoppable campaign — and a case study in Gen Z luxury marketing.

In a market flooded with counterfeits and competitors, Alo’s absence could turn cultural heat into commercial irrelevance.