As Chinese travelers demand more value and meaning, brands are pivoting — creating lower-priced exclusives, emotional touch points, and next-gen experiences.

Content creators Mr. Bags, Lucia Liu and Angelene Sun reveal which runway pieces earned their approval.

Ethical beauty movement is drawing in China and South Korean labels — where ‘made for everyone’ now means halal, clean, and culturally fluent.

Balenciaga, under Pierpaolo Piccioli, turns inward — as luxury seeks a return to the real.

Luxury houses pin their hopes on new creative leads, yet Chinese netizens remain divided in their verdicts.

Top KOLs reveal their Milan Spring/Summer 2026 favs, highlighting bold colors, craftsmanship, and standout pieces shaping luxury trends in China.

Korean ‘quiet luxury’ labels and Indonesian niche brands offer identity and innovation at prices European rivals struggle to match.

Group luxury buying craze leaves houses like Tiffany and Van Cleef & Arpels scrambling to balance social media buzz with brand equity protection.

Factory owners in China are creating viral content claiming to produce for luxury houses, exposing the power of mass consumer disinformation and perceptions of Chinese manufacturing quality.