Depressed valuation makes Puma ripe for takeover, but the real question is whether Anta or Li-Ning can revive a brand struggling to compete globally.

China’s answer to Depop, Xianyu is the go-to marketplace for Gen Z’s niche communities, vintage reselling, and hustle culture.

Sports stars, short-drama actors, and male idols dominate 2025 campaigns as China’s beauty brands shift from fatigued KOL marketing to high-impact celebrity endorsements.

Korean ‘quiet luxury’ labels and Indonesian niche brands offer identity and innovation at prices European rivals struggle to match.

Group luxury buying craze leaves houses like Tiffany and Van Cleef & Arpels scrambling to balance social media buzz with brand equity protection.

Factory owners in China are creating viral content claiming to produce for luxury houses, exposing the power of mass consumer disinformation and perceptions of Chinese manufacturing quality.