Driven by independence and community, Gen Zers are redefining Made in China, and societal norms.

A quick-fire breakdown of how brand partnerships championed women’s sport, locally and globally through 2025.

Exports slid for a fourth straight month as watchmakers paused shipments ahead of clarity on U.S. tariffs, with weakness spreading from America to Asia.

Viral holiday aesthetic drives pop-up success from Seoul to London, generating $6 million in social value as luxury brand captures preppy fashion moment.

From hotel debranding to star endorsements, this week’s signals reveal perception as the market’s ultimate currency.

Forget Moncler and Canada Goose — Renmin University’s down jacket just outsold them on emotion, identity, and WeChat buzz.

President Lee calls failure ‘astonishing’ as lawmakers grill CEO for hours, exposing cybersecurity gaps that left 30 million citizens vulnerable to fraud.

Korean lawmakers slam exec’s refusal to testify about compromised customer data as ‘systematic evasion,’ pledge to hold corporate leaders accountable.

In a push to restore pricing integrity, international brands are battling to end their dependence on daigou — parallel importers who undercut retail prices.