By translating the Fire Horse into an emotionally and socially resonant experience, Prada moves Chinese New Year storytelling toward lived cultural engagement. Through the latest CNY campaign, it dives deeper into China’s festive culture, one of revival and renewal, tapping into a wider social appetite for optimism and economic boost at the start of a new year.
While US firms chase general AI, Chinese companies are deploying practical, scalable robots that businesses must match or risk falling behind.
Independent designers Xander Zhou and Samuel Guì Yang discuss the viral rise of contemporary Tang suit-style jackets.
A-listers love him. Xiaohongshu adores him. And with couture now his only game, Wun is betting big on scarcity, storytelling, and slow fashion.
As overweight population approaches 44%, local brands lead size-inclusive movement while global players adapt strategies.
Humans can’t wear the latest fashion obsession, but Uniqlo’s mini puffer freebie is fueling pet, doll and social media dressing frenzies.
From mass and derm to fragrance and makeup, these 30 domestic labels define China’s beauty ecosystem.
Jewelry collabs, wealth god IP, and literal bullion giveaways: gold is now the beauty industry’s most potent marketing ingredient
From fashion and fine spirits to hotels and streetwear, CNY 2026 becomes a proving ground for cultural credibility.
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Cultural resonance, local execution, and asset-backed value are reshaping China’s market hierarchy.
Luxury timepieces regain momentum in the US, as tariff cuts spark a December export spike — but China and Hong Kong remain weak.
Country’s ‘happiest’ city is home to creative ecosystems that are reshaping how brands view the next wave of cultural consumers.
Label’s 6% Greater China growth stems from tiered pricing, localized Chinese New Year storytelling, and scarf personalization that resonates with young consumers.
Phillips weighs in on Hong Kong driving record-breaking luxury watch auctions, and the niche Japanese brands on the rise.
K-beauty scales globally, while China sidelines legacy mass labels like Etude House amid a structural market reset.
The maison’s narrative is rooted in long-term thinking, with its Chinese New Year campaigns supported by a deeply enduring brand.
Valentino’s lantern fair demonstrates its true value by building a unique brand fortress — blending cultural depth, social responsibility, and immersive experiences.
Maison’s Year of the Horse film starring Qu Yuyu, Zhang Kang Le, Pan Zhanle, Yo Yang, and Sylvia Chang ripples with nostalgia and intimate rituals.
The Andrew Martin Interior Designer of the Year award winner knows what Gen Z travelers seek from China’s cultural tourism.
As recovery tech, premium gyms, and marathon culture transform the market, luxury brands must move beyond products to sustained engagement models.
Chinese New Year gridlock is now a targetable moment, impacting EV specs, mobility policy, and snack marketing alike.
As multibrand retailers retreat from China, Sephora takes a different approach: shifting from a brand discoverer to a brand validator.
As Drunk Elephant repairs brand drift, Estée Lauder cuts youth-driven labels, exposing the cost of Gen Zalpha’s fleeting beauty loyalty.
Carmakers from BMW to Xiaomi find creative workarounds through financing schemes and model updates.
The German automaker has hit a wall. With service failing, products misfiring, and the value gap widening, a reset is overdue.
Growth driven by jewelry suggests China market stabilization, contrasting with continued struggles facing apparel-focused LVMH and Kering.
Covenant waiver signals volatility in Hong Kong retail as mainland e-commerce and low-end chains erode Sogo's luxury stronghold.
Among the more than 4,000 companies in attendance at the tech showcase, Chinese players demonstrated major tech innovation.
Forced spin-out establishes a template for managing Chinese apps with massive US user bases.
China's e-commerce leader integrates Taobao shopping into Qwen AI app to compete with ByteDance's Doubao in the race to monetize agentic artificial intelligence.
The founder’s legacy is a blueprint many companies still fail to grasp. By refusing to play the game of adaptation, he forced the market to adapt to him.
With its new dual-theme flagship, the French brand is moving beyond footwear to build a full lifestyle and community ecosystem.
A so-called tribute to individuality backfires as Dolce & Gabbana casts an all-white lineup. Prada, meanwhile, offers evolution with self-awareness.
From LFW Men’s first Chinese designer to global collaborator and celebrity favorite, Zhou reflects on his journey so far.
Group luxury buying craze leaves houses like Tiffany and Van Cleef & Arpels scrambling to balance social media buzz with brand equity protection.
For luxury brands, the new wave of Asian high-net-worth influencers like Becca Bloom and Mei Leung offer unfiltered market research.
After prolonged market correction, February data shows first signs of stabilization in the premium timepiece sector; Watches & Wonders event may accelerate the recovery trend.
As De Beers retreats from lab-grown diamonds, Chinese brands like Caraxy and Yasheng are doubling down — reshaping the industry's trajectory.
The Zegna exec explains how a reforestation project became the maison’s competitive advantage in markets from Shanghai to Dubai.
CEO Michael Kliger explains why reliability beats disruption and how staying power in China matters more than quarterly wins.
Manolo Blahnik’s CEO shares how craftsmanship, cultural curiosity, and family values are shaping the brand’s expansion.
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