In 2026, AI no longer wows — it’s simply expected. Brands will either use it to regress to the mean or double down on delivering extreme value.

Labels like Maogeping and Judydoll are outpacing global beauty giants by understanding that China is not a single market but many distinct ones.

Forget Moncler and Canada Goose — Renmin University’s down jacket just outsold them on emotion, identity, and WeChat buzz.

Viral holiday aesthetic drives pop-up success from Seoul to London, generating $6 million in social value as luxury brand captures preppy fashion moment.

While Labubu built cult status through Pop Mart, Hendry’s AI-assisted Juju targets handbag charm consumers with established art credentials and transparent tech use.

From hotel debranding to star endorsements, this week’s signals reveal perception as the market’s ultimate currency.

President Lee calls failure ‘astonishing’ as lawmakers grill CEO for hours, exposing cybersecurity gaps that left 30 million citizens vulnerable to fraud.

Korean lawmakers slam exec’s refusal to testify about compromised customer data as ‘systematic evasion,’ pledge to hold corporate leaders accountable.

In a push to restore pricing integrity, international brands are battling to end their dependence on daigou — parallel importers who undercut retail prices.