As mass beauty growth slows, companies pivot to Very Important Client strategies, creating intimate maisons and bespoke spa experiences.

Heir Leo Dell’Orco faces the ultimate test: preserving the brand’s minimalist DNA while reviving a struggling $2.7 billion empire.

The K-pop megastar and Pop Mart’s monster unite with LVMH maison in a capsule that turns toy fandom into fashion firepower.

Group luxury buying craze leaves houses like Tiffany and Van Cleef & Arpels scrambling to balance social media buzz with brand equity protection.

Hip-hop’s biggest names now perform where they once faced bans, as China reframes censorship for tourism revenue.

A generation raised on TikTok speed refuses seasonal calendars and waiting lists, demanding brands deliver authentic experiences at unprecedented intensity.

U.S.-based netizens are flocking to the Chinese app en masse in preparation for TikTok’s closure.

Factory owners in China are creating viral content claiming to produce for luxury houses, exposing the power of mass consumer disinformation and perceptions of Chinese manufacturing quality.

As overweight population approaches 44%, local brands lead size-inclusive movement while global players adapt strategies.