Edmond Lau (aka. nat[t]glaxpress) is a cultural strategist, writer, and meme artist. His work examines internet aesthetics, emerging trends, and the politics of taste. His viral essay "The Dark Mode Shift" has been cited in The New Yorker, The Financial Times, and The Guardian. He helps brands understand the forces that shape their identity and how they can define their position within contemporary culture. He's also a noted expert on memes.