Jing Daily

Loewe bikes, LV ship: Top 6 China marketing campaigns of 2025

Capturing the imagination was key to winning Chinese consumers in 2025. Here’s what Loewe, Louis Vuitton, and Adidas got right.

Emma Li & Balance Qi

20 hours ago

Fashion Strategy

Loewe bikes, LV ship: Top 6 China marketing campaigns of 2025

China’s 10 leading beauty trends of 2025
In 2025, China’s beauty market favored proof over hype, as longevity science, AI-led discovery, and function-first formulas rewired how consumers buy.
Lisa Nan
21 hours ago
Beauty Guides
Randy Weiner on APAC’s love affair with ‘Masquerade’
Jing Masterminds: The American playwright and producer discusses the ‘Phantom of the Opera’ experience, and consumer fandom across cultures.
Sadie Bargeron
1 day ago
Lifestyle People
When stores become destinations: Louis Vuitton’s Beijing vision
Maison’s strategic mastery lies in using ‘accessible scarcity’ — opening grand spaces to the public while tightly controlling access to its top products and exclusive experiences.
Emma Li
2 days ago
Retail Strategy

Daily news from our China desk

Tuesday
December 23, 2025

Coach and Clot launch co-branded collection

Lemaire to open 1st Shanghai boutique

Miu Miu reopens renovated Macau boutique

Hermès designer’s final show to headline Paris menswear week

Bosideng names Olympian Guo Jingjing ESG ambassador

Ba&sh unveils Chinese New Year collection

South Korean skincare label Oera exits China market

France to appeal Shein suspension ruling

Galeries Lafayette to sell BHV building

Featured Post

Louis Vuitton’s ‘taiyaki’ demonstrates demand for playful prestige

From Coach’s pretzel to Fendi’s dumpling, foodie fashion is having a moment — and Louis Vuitton just cooked up the ultimate charm.

December 15, 2025

Fashion Launches Viral Fashion

Louis Vuitton’s ‘taiyaki’ demonstrates demand for playful prestige

Cloud Dancer & the New Visual Codes

Beauty’s Expanding Universe

Retail Tectonics

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Beauty
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Macro
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Meta
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Technology
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Travel
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- China’s youth rebel against hotel price hikes — with tents
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