Viral holiday aesthetic drives pop-up success from Seoul to London, generating $6 million in social value as luxury brand captures preppy fashion moment.

AI is a rearview mirror, not a crystal ball. Relying on it for creative ideas means chasing trends, not defining them.

In a push to restore pricing integrity, international brands are battling to end their dependence on daigou — parallel importers who undercut retail prices.

Streetwear platform transformed into regional fashion leader over two decades, serving 10 million monthly users across South Korea, Japan, and China with dual-brand strategy.

The $2.9 billion deal signals continued appetite for European luxury despite industry headwinds, as Asian investors hunt premium brands with growth runway in slowing markets.

Heritage gold renaissance attracts global luxury capital as traditional techniques like filigree prove capable of defying weak Western brand performance.

The emergence of paid companions and male service roles indicates that gender norms among Chinese Gen Z are being redefined.

Brands that use AI without anchoring it to their story don’t stand out — they sink in a sea of sameness.

Demonstrating demand, Chinese buyers have contributed over $570 million in sales to the Aldar Development on Fahid Island.