Livestream hosts are taking a more refined approach to selling products, breaking from the typical adrenaline-fueled, hard-selling style set by Li Jiaqi.

Tech giant Alibaba is testing a new social commerce app called “Taibang.” Could it pose a threat to Xiaohongshu?

The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works.

China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know?

Purchases are predominantly influenced by social media, but the West has yet to pick up the pace of China when it comes to integrating mobile payments.

Bytedance, the owner of short video platform Douyin and TikTok, has launched an e-commerce department after two years of dabbling.