AvaFoo is a Shanghai-based fashion KOL, editor and entrepreneur who has been part of China's digital fashion landscape for more than a decade. She built her audience through a distinctive personal style that mixes luxury, vintage and Chinese references, helping establish her as one of the country's defining fashion voices outside the traditional magazine system.

Her work has spanned collaborations with major international fashion and beauty brands, while her social following has grown into the millions. Beyond content creation, she has expanded into media and business, including roles as co-founder of Yihai Culture and Editor-in-Chief of CHANCE.

Her longevity is part of her significance: as China's fashion-media ecosystem shifted from blogs to social platforms and personality-led influence, AvaFoo remained a recognizable voice, adapting with the market while maintaining a strong personal point of view.