Alvin Yu is a Shanghai-based fashion director and stylist whose work has helped shape the visual language of contemporary Chinese fashion.

Working across editorial, advertising and runway, he has collaborated with leading photographers, models and designers while serving as Fashion Director on major Vogue China and Vogue China Men stories. His credits span magazine covers, fashion editorials and shows, including repeated collaborations with some of the country's most closely watched emerging labels.

Yu's strength lies in image-making across formats: translating a clear fashion point of view from the page to the runway and helping define how Chinese fashion is seen both at home and internationally.