From 'old money style' to 'Y2K,' here are five trends shaping China’s fashion landscape in 2024.

Gen Z social platform Soul has released its social trend keywords of 2024. What should brands know about Chinese youth?

Young Chinese workers are using fashion to express how they feel about office life. From “office siren” to “gross outfits,” here’s what’s trending online.

Here are the online fashion trends sweeping Chinese social media in 2024, inspired by nature, casualwear, pop culture, and nostalgia.

China’s fascination with the country bumpkin or “rube” trend is the focus of this month’s Chinese Collabs column. Here’s what luxury needs to know.

A new makeup style in China called Tea Art is turning a derogatory internet catchphrase upside down, but can brands take advantage of this trend?