AnTang is General Manager of Tmall Luxury at Alibaba Group, placing her at the center of one of fashion and luxury's most consequential digital ecosystems in China. Since taking the role in 2024, she has worked with global brands across consumer operations, merchandising and marketing while helping shape how luxury businesses use Alibaba's data and technology infrastructure.

Her influence at Tmall predates her current role. After joining Alibaba in 2014, she moved into Tmall in 2019 and held leadership positions across strategy and merchant growth. During that period, she helped develop consumer-strategy frameworks including AIPL and FAST, which have become widely used languages for understanding brand and consumer growth in China's digital-commerce industry.

More recently, AnTang has overseen the development of AI applications for luxury, including the SMART OTB intelligent merchandising project and the MUSE audience-operations tool. Her work increasingly sits at the intersection of luxury, data and AI, helping determine how some of the world's largest brands approach assortment, audience building and digital growth in China.