As milk tea becomes an everyday ritual, Chinese beverage brands are competing not just for collaboration buzz but for more distinctive, lasting cultural identities.

Former Dior Men designer Kim Jones is betting on the horizontal mall, labelled a biodiversity-led ‘groundscraper.’

Instead of adapting global products with local colorways, a Shanghai team now shapes silhouettes, fabrics and fit from scratch.

The luxury and premium Chinese labels racking up millions of Xiaohongshu impressions and shaping fashion trends.

Kering’s crown jewel lowers prices in China as cautious consumers question luxury value, wait for further reductions and favor gold.

Chinese Gen Z are resurrecting the high-saturation Y2K pop culture aesthetic: the antidote to quiet luxury.