From Douyin’s educational youth mode to three-year-old content creators amassing millions of followers, social media is shaping what childhood looks like in China in increasingly visible ways.

The seventh lunar month carries inauspicious associations, yet its overlap with Qixi forces luxury brands to navigate marketing with cultural sensitivity.

As performance running becomes increasingly crowded, what else can Xtep offer to win consumers?

Sneaker expands Prada’s product universe and the ways consumers experience the brand.

C-Suite Visionaries: Chairman of Fumei Space on the impact of the market transition from manufacturing powerhouse to global design innovator.

In its ‘Summer Essentials’ campaign, lululemon taps into the social mood behind China’s ‘workout buddy’ culture while aligning with the country’s broader push for national fitness.

The couturier reveals how ditching wholesale has led to unprecedented business success and an A-list roster of clients.

CEO Céline Talabaza reveals how the brand’s Nobel Prize-worthy chemistry translated into a global beauty strategy.

The Majid Al Futtaim exec reveals how retail hubs like Mall of the Emirates are integrating cultural touchpoints like Chinese New Year into their year-round strategy.