Luxury houses are rebuilding clienteling around experiences that cannot be bought off the shelf as Asia’s wealthiest seek access, intimacy, and cultural depth.

Geopolitical tensions, experiential retail, eased visa rules and Xiaohongshu recommendations have rerouted luxury spending.

The Manchester City and Norway team striker’s fanbase has outgrown his Premier League club on Xiaohongshu.

American fashion and lifestyle brand’s first Polo Cup, held in Beijing, turns the Polo icon into a living China story — one about the founder’s legacy, Chinese cultural memory, and newly found polo spirit.

Gucci will become title partner of the Alpine team starting in 2027. Whether it can generate desire through the partnership remains to be seen.

A cultural IP’s vitality lies not only in the depth of its archive, but in whether it can leave that archive behind, be reawakened in new spaces, and meet audiences anew.

The couturier reveals how ditching wholesale has led to unprecedented business success and an A-list roster of clients.

CEO Céline Talabaza reveals how the brand’s Nobel Prize-worthy chemistry translated into a global beauty strategy.

The Majid Al Futtaim exec reveals how retail hubs like Mall of the Emirates are integrating cultural touchpoints like Chinese New Year into their year-round strategy.

Watchmaker’s partnerships reveal a deliberate brand architecture — mass awareness, art prestige, cultural credibility — designed to recruit new collectors.

A $400 collaboration triggered days-long queues and global resale mania — but is hype culture corroding the exclusivity that gives luxury its power?

From the drum tower and wind-and-rain bridge to the goddess and golden spider, Qeelin's latest collection transforms Dong culture into a living archaeology of contemporary jewelry, extended through a full-chain experience of creative journey.