Releasing just 40 to 50 cars annually and building a devoted fan culture around its founder, the Italian brand is loved by China’s wealthiest.

The Chinese brand pairs milky cuteness with comfort and quality, turning everyday womenswear into a Gen Z fashion fandom.

The chocolate maker apologized after an outside operations team published a Douyin clip promoting infidelity, reviving questions about how much authority brands hand third parties.

Sneaker expands Prada’s product universe and the ways consumers experience the brand.

C-Suite Visionaries: Chairman of Fumei Space on the impact of the market transition from manufacturing powerhouse to global design innovator.

In its ‘Summer Essentials’ campaign, lululemon taps into the social mood behind China’s ‘workout buddy’ culture while aligning with the country’s broader push for national fitness.

The couturier reveals how ditching wholesale has led to unprecedented business success and an A-list roster of clients.

CEO Céline Talabaza reveals how the brand’s Nobel Prize-worthy chemistry translated into a global beauty strategy.

The Majid Al Futtaim exec reveals how retail hubs like Mall of the Emirates are integrating cultural touchpoints like Chinese New Year into their year-round strategy.