Collaborating with the Intergovernmental Oceanographic Commission (IOC) of UNESCO, Prada Group’s Sea Beyond project bridges art, science, and ocean literacy, bringing ocean education to Shanghai.

The Louis Vuitton City Guide is no longer just cultural marketing — it has become one of the brand’s most valuable IPs and a long-term bet on brand equity.

The Zegna exec explains how a reforestation project became the maison’s competitive advantage in markets from Shanghai to Dubai.

‘Guochao’ made Chinese brands fashionable; ‘zìxìn’ makes them foundational. Today’s consumers buy culture, heritage, and identity — not just style.

Tech titan’s tour of 10-year anniversary exhibition sparks fresh momentum for Chinese toymaker, with analysts suggesting Apple partnership could unlock new growth.

From Harrods’ illuminations to Cartier’s activation, luxury’s embrace of Diwali reveals which businesses understand India’s ascendant market.

Refusing to pay holiday markups of 300%, young Chinese travelers armed themselves with tents and transformed public spaces.