On Xiaohongshu, #gothic has passed 1 billion impressions as Chinese Gen Alpha merges cyber futurism, wasteland style and Y2K nostalgia.

As established K-beauty brands retreat, Olive Young and Musinsa are testing whether platforms, local partnerships and content-led discovery can reopen the Chinese market.

Birkin maker posts modest mainland momentum for H1 2026 with the Americas and Japan now doing the heavy lifting.

From parents requesting tiaras for their sons to preserving China’s biodiversity, Charles Leung discusses the jewelry maison in 2026.

Longchamp sells more than products — it offers an accessible vision of French luxury for everyday life.

C-Suite Visionaries: Private bank CEO talks power dressing, the $84 trillion wealth transfer, and how luxury will become defined by trust and personalization.

Country is building a fitness racing scene of its own.

As Laopu Gold becomes the first Chinese brand to achieve more than 80 percent consumer overlap with the world’s top five luxury houses, it is no longer just a traditional gold brand. It is rewriting luxury’s value code.

Museum-grade exhibitions and private salons are becoming luxury’s newest growth strategy in China as consumers look for deeper ways to connect with brands.