Store closures, craft investment, local partnerships, beauty entry points, and emotional service — the moves defining how brands can earn relevance.

Smaller groups, private craftsman access, and bespoke cultural programs reveal that status is shifting from labels on a bag to the depth of a journey.

With shares down 27% and investors pressing for clarity, the patriarch’s response was simple: wait 7 or 8 more years for an answer.

The couturier reveals how ditching wholesale has led to unprecedented business success and an A-list roster of clients.

CEO Céline Talabaza reveals how the brand’s Nobel Prize-worthy chemistry translated into a global beauty strategy.

The Majid Al Futtaim exec reveals how retail hubs like Mall of the Emirates are integrating cultural touchpoints like Chinese New Year into their year-round strategy.