#nicheshoes has reached one billion impressions, as brands like Chanel, Chloé, and GCDS lead the way with unusual footwear designs.

A WeChat mini-program that puts purchases to a public vote has drawn more than 300,000 users in under two months.

As milk tea becomes an everyday ritual, Chinese beverage brands are competing not just for collaboration buzz but for more distinctive, lasting cultural identities.

The luxury and premium Chinese labels racking up millions of Xiaohongshu impressions and shaping fashion trends.

Kering’s crown jewel lowers prices in China as cautious consumers question luxury value, wait for further reductions and favor gold.

Chinese Gen Z are resurrecting the high-saturation Y2K pop culture aesthetic: the antidote to quiet luxury.