JD.com, Pinduoduo, Taobao, Tmall and Meituan’s brand strength weakens.

Beauty brands are turning gaming into a space for product discovery, education and commerce, moving far beyond virtual billboards and skins.

The Starship girl group’s look has become a commercial force in its own right, and brands can buy into it without licensing any of the members.

The skincare and makeup heavyweights shaping China’s market, from household names to the labels challenging international competitors.

Extending practices that range from water recycling to packaging reuse, L’Oréal’s latest bench donation to Jing’an Park offers a small but tangible look at how a beauty company is bringing circularity out of the factory and into public life.

US’ largest beauty retailer taps Chinese brands for newness, skincare innovation and long-term consumer relevance.