Growing fascination with shamanism and destiny reflects a generation seeking emotional reassurance while opening new opportunities for brands.

The hottest graduation gift in China isn’t a smartphone, or a plane ticket — it’s a celebrity-branded beauty box.

Jelly shoes, calming hues, AI-like desserts, soft pastels, draped fabrics, dreamy Y2K-inspired spaces, and a gentle, calming lens applied to everything.

Luxury houses are rebuilding clienteling around experiences that cannot be bought off the shelf as Asia’s wealthiest seek access, intimacy, and cultural depth.

Seoul and Hong Kong top mainland bookings as flight chaos, geopolitical strain and value-driven budgets move the world’s biggest spenders closer to home.

Geopolitical tensions, experiential retail, eased visa rules and Xiaohongshu recommendations have rerouted luxury spending.

Gender fluidity and queer fashion propel the market potential for lingerie labels targeting Chinese males.

Domestic leather goods labels led by Songmont outpace global rivals on Tmall, pressuring accessible luxury while the top end remains resilient.

Dubbed the “Hermès of canvas” and reselling well above retail, the grocery store tote carries cultural capital that far exceeds its price.

The couturier reveals how ditching wholesale has led to unprecedented business success and an A-list roster of clients.

CEO Céline Talabaza reveals how the brand’s Nobel Prize-worthy chemistry translated into a global beauty strategy.

The Majid Al Futtaim exec reveals how retail hubs like Mall of the Emirates are integrating cultural touchpoints like Chinese New Year into their year-round strategy.

Chinese netizens spun a gaffe into a flurry of memes, and the German sportswear label’s China team leaned all the way in.

New creative directors, viral leather goods and Chinese Gen Z attention are turning Chanel and Gucci into luxury’s most successful renewal stories.

As the World Cup racks up hundreds of millions of Xiaohongshu impressions, Chinese fans appear just as focused on fashion moments as the sport.