Agency’s shares tumbled 15% after BTS’ Seoul comeback concert attracted just 104,000 fans — well below the 260,000 police had forecast.

From mall to movie star to platform, culture, experience and authenticity create relevance.

Since its 2005 inception, Rakuten Fashion Week Tokyo has evolved into a platform for both international exchange and emerging talent.

The Shanghai Grand Prix sold out and Chinese fans are young and spend on experience. Yet the response from brands is mute.

Jing Masterminds: Penfolds’ new creative partner is bringing pop culture, fashion’s inner circle, and a Gen Z community to the heritage label.

The 51-year-old luggage brand built on ballistic nylon and boardroom pragmatism is engaging Formula 1’s Gen Z fanbase to rebuild relevance in China.

No longer entering Europe simply to be seen — Chinese labels are entering to be understood.

Arc’teryx consolidates luxury positioning while Salomon emerges as the group’s next global powerhouse.

A decade ago, Beijing laid out an ambitious plan to dominate global manufacturing. The results have reshaped entire industries and forced global brands to rethink everything.

CEO Céline Talabaza reveals how the brand’s Nobel Prize-worthy chemistry translated into a global beauty strategy.

CEO Michael Kliger explains why reliability beats disruption and how staying power in China matters more than quarterly wins.

The Majid Al Futtaim exec reveals how retail hubs like Mall of the Emirates are integrating cultural touchpoints like Chinese New Year into their year-round strategy.

From fashion and fine spirits to hotels and streetwear, CNY 2026 becomes a proving ground for cultural credibility.

Cultural intention, experience design, and emotional credibility now matter more than festive packaging.

From citywide Fire Horse installations to the Lantern Festival Fair at Prada Rong Zhai, the maison extended its emotional and cultural reach.