Pitti Uomo 108 signals a menswear power shift, spotlighting rising Asian talent from Japan, Korea, and China while luxury brands pivot toward Southeast Asia’s growing influence.

Country’s huge sports market is evolving into a social, cultural, and commercial engine, where identity is shaped on the move, and brand loyalty is won through community.

Seeking digital detoxes, young people are shaping the new era for luxury travel, with a keen focus on health and wellness. But most importantly, escaping the internet.

Facing a spending decline, retailers deploy limited-edition exclusives, loyalty schemes, and immersive experiences to boost engagement.

To stay relevant, “Made in Italy” luxury brands must move beyond storytelling to “storyselling,” weaving their narrative into every client touchpoint.

Balenciaga’s pricey, quirky designs — from a viral 4,500 RMB skirt to a 15,500 RMB Peking Duck bag — spark outrage and sales, spotlighting its risky yet attention-grabbing luxury strategy.

From young street-style community to $2 billion platform, Musinsa aims to make Korean fashion brands accessible across East Asia via phygital retail.

As the stakes of celebrity image management soar in Asia’s booming luxury market, 2025’s biggest scandals reveal just how fast public sentiment can shift.

Lululemon missed Q1 expectations, prompting a stock drop and downgraded outlook, despite strong growth in China.

Developer and operator of luxury malls delays perpetual bond interest payments, shocking investors despite CFO’s February assurance that cash flows covered most financial obligations comprehensively.

Massive fiscal stimulus and early exports cushioned China from tariff chaos, but weakening domestic consumption and property crisis signal trouble ahead for Beijing.

Opinion: While Bain predicts luxury's worst year since 2008, a more nuanced story of brand adaptation and eventual market recovery gives cause for optimism, argues Andrea Felsted.