Shift rewards brands that sell vitality, confidence and lifelong wellbeing.

Social media powerhouse bypasses China’s e-commerce giants, revealing a new battleground for beauty retail: physical experience over digital scale.

From Zhang Linghe to Zhao Lusi, here are the stars that brands have betted on to resurrect growth.

Costume Institute’s show will confront the offensive remarks that ended Galliano’s Dior career. But Chinese Gen Z is talking about something else.

Whole-group signings deliver reach no single ambassador can match, but they import fan rivalry, internal drama and the risk of being read as a traffic play.

China’s youngest metropolis has no inherited subcultures to draw on, so its designers, DJs and club founders are building one from the factory floor up.

The couturier reveals how ditching wholesale has led to unprecedented business success and an A-list roster of clients.

CEO Céline Talabaza reveals how the brand’s Nobel Prize-worthy chemistry translated into a global beauty strategy.

The Majid Al Futtaim exec reveals how retail hubs like Mall of the Emirates are integrating cultural touchpoints like Chinese New Year into their year-round strategy.