Beauty brands must master timing, nurture authentic communities, and turn everyday users into powerful brand storytellers to win on Xiaohongshu.

The British-Jamaican designer’s streetwear credibility and proven appeal on Xiaohongshu position Hermès to capture younger luxury buyers in a crucial market.

From Brother Xiao Yang to Ryan Kaji, a wave of wealthy content creators are joining the world’s 1%: a luxury consumer opportunity.

Our inaugural Luxury Breakfast at The Peninsula London brought together industry leaders to explore luxury brand strategy in 2025.

Ex-Dior designer Kim Jones joins Bosideng sub-brand Areal. After decades of fashion plays, can the Chinese downjacket giant finally break through?

Success makes this the blueprint for luxury’s streaming era; failure means Tiffany sacrificed exclusivity without gaining the cultural relevance it sought.

From minivan assembler to luxury EV leader, carmaker debuts with $35B valuation after Aito brand breakthrough reshaped premium market.

Comments reveal Beijing’s economic gambit: transform a manufacturing powerhouse into a consumer market as Trump-Xi trade truce offers temporary relief.

Luxury watch prices are surging under new tariffs, sending buyers to the booming secondary market where brands like Cartier and Omega trade 30%-40% below retail.

Korean ‘quiet luxury’ labels and Indonesian niche brands offer identity and innovation at prices European rivals struggle to match.

Group luxury buying craze leaves houses like Tiffany and Van Cleef & Arpels scrambling to balance social media buzz with brand equity protection.

Factory owners in China are creating viral content claiming to produce for luxury houses, exposing the power of mass consumer disinformation and perceptions of Chinese manufacturing quality.