As bite-sized series create a new path to purchase, the challenge for brands is earning a place in consumers’ entertainment time.

French sports equipment company targets $3 billion in revenue by 2028 with China as key engine, smart glasses sales more than double in China, and fashion labels turn to coffee and tea chains to reach consumers.

With aspirational shoppers pulling back, houses must choose: cut prices as Gucci has, or chase the wealthiest clients further, as Hermès is doing.

Jimmy Choo’s creative director looks back on the past 30 years as she prepares to accept the Special Recognition Award.

With organic sales down 2.8% and a stake sale looming, the Milan group bets Prada-trained Dario Vitale can lift high-margin handbags and reboot its entry-level luxury line.

Chinese Gen Z are resurrecting the high-saturation Y2K pop culture aesthetic: the antidote to quiet luxury.

Increases plus rising bullion have opened room for independent labels from Singapore to Shenzhen.

Activewear label generated $1.5 million in one minute during pre-sale, capping months of groundwork across WeChat, Xiaohongshu and Shanghai community events.

More than a fad, Y3K and other cyber aesthetics are forcing brands to rethink the future of fashion, retail, and storytelling.