In global collabs, Korean-owned MCM Worldwide celebrates the Year of the Dragon at Park Chinois and Canada Goose x KidSuper launches.

Brands are targeting Gen Z with celebrity-led activations, love hearts and limited editions for this year’s festival of love.

Louis Vuitton, Dior, Michael Kors, McQueen and other brands are unveiling innovative love-themed collections for this year's Qixi Festival.

Luxury brands are reinventing Mid-Autumn traditions by blending cultural elements with modern innovation, offering exclusive gift sets that cater to the evolving tastes of today’s consumers.

The resurgence of ‘daigou’ shopping disrupts sales and brand equity of luxury brands like Louis Vuitton, Chanel, and Hermès, as small-scale operators exploit global price gaps, impacting China’s luxury market.

As overweight population approaches 44%, local brands lead size-inclusive movement while global players adapt strategies.