Daigou’s threat to luxury brands in 2024
The resurgence of daigou shopping disrupts sales and brand equity of luxury brands like Louis Vuitton, Chanel, and Hermès, as small-scale operators exploit global price gaps, impacting China’s luxury market.
The resurgence of daigou shopping disrupts sales and brand equity of luxury brands like Louis Vuitton, Chanel, and Hermès, as small-scale operators exploit global price gaps, impacting China’s luxury market.
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