Search Results: pop-up
Canada Goose Banks on Interactive Pop-Up, Store Openings to Woo Chinese Consumers Closer to Home
Seeing Chinese consumers shopping locally, Canada Goose plans to double its retail footprint by opening four new stores in the country by March 2021. Read More
Labelhood’s Children’s Day Pop-Up Brings Chinese Youth Back to Childhood
Luxury brands rarely tap into China’s Children’s Day to sell, but homegrown retailer, Labelhood, sees it as an opportunity to bring its online fans indoors. Read More
MCM’s Immersive Pop-up Playground Lands in Shanghai
To celebrate the latest AW19 collection, and as part of Tmall's Super Brand Day initiative, MCM built a playground in Shanghai. Read More
China Chic Pop-up at Grand Central Terminal
Shining a spotlight on contemporary Chinese creativity in fashion, beauty and lifestyle Chinese design has influenced the West for millennia. In recent years, China’s fashion legacy has been overshadowed by… Read More
Hermès Unveils Scarves at the Rockin’ Pop-up in China
Hermès' record store pop-up traveled to multiple cities worldwide; what’s unique about the Beijing event is how the brand used WeChat to spread the word. Read More
Susie Bubble Talks Chinese Fashion Amid Bicester Village CNY Pop-up Shop Launch
Super influencer Susie Bubble launched her first-ever pop-up boutique at Value Retail’s Bicester Village Shopping Collection. Read More
L’Oréal Generates 120M Social Media Interactions with Haitang Bay Pop-up Launch
L’Oréal Paris has generated over 120M interactions on Chinese social media on a pop-up launch at Haitang Bay Sanya International Duty-Free Shopping Complex. Read More
David Beckham’s House 99 Brand and Shilla Launch 1st Asia Pop-up at HK Airport
Men’s grooming and skincare brand House 99 by David Beckham has launched its first Asian pop-up store at Hong Kong International Airport. Read More
MCM WeChat Campaign: How To Create a Pop-Up Shop That Works
Here is how German luxury brand MCM created a hyper-targeted WeChat pop-up campaign that has a long-lasting impact with Chinese consumers. Read More
Brands Turn to Pop-ups Amid Volatile Hong Kong Retail Sales
In reaction to the still high retail rents and unpredictable nature of the retail market, luxury brands flock to opening pop-up shops in the hope to deliver unique experiences to… Read More
